Now Airing on Sky Radio: REVShare's Joseph Gray on CPA Television Advertising

(PRWEB) July 12, 2007 -- Sky Radio's Interview with Joseph Gray, CEO, REVShare® airs this month for American Airline's business executives to learn about REVShare's innovative cost-per-action (CPA) television advertising solutions. REVShare, the leading provider of CPA television advertising recently announced their new hybrid media model, CPA Metrics™. Taking into consideration both traditional viewership data and response data, from phone calls, Internet clicks, and mobile text messaging, CPA Metrics can report impressions and rating points generated by CPA Television schedules, in addition to measuring direct consumer response.

Gray sets the stage, "The current way television stations and agencies work together has been challenged by a variety of technologies that are changing the way television is delivered and viewed. Whether consumers are skipping past commercials, or consuming TV differently, doesn't have to create uncertainty and division between advertisers and stations, it just means we have to think outside the box and change the way we do business… On a yearly basis, REVShare is currently trading what would be valued at hundreds of millions of dollars worth of scatter market television time…The model is really beginning to take the industry by storm and simply put, advertisers love the accountability."

According to Gray, a consumer response-based advertising model will usher in a new and more practical way for agencies to engage in the upcoming mediums of television that will result from the conversion to digital television in February, 2009, the transition date set by Congress.

About REVShare
Founded in 1989, privately-held REVShare specializes in cost-per-action television advertising. Reaching 110 million U.S. households, REVShare has relationships with more than 1,200 combined English and Spanish local market stations, cable systems, syndicators, and networks that are willing to provide television time on a results basis. With a customer-oriented team, proven client results, state-of-the-art technology and marketing acumen, REVShare continues to lead the industry in the evolution of television advertising models to meet the challenges of the next generation of convergence and interactivity.

For more information on REVShare, please contact Gail Gessert, Director Marketing and Communications: 1-800-819-9945, ext. 485; gail(@)revshare.com and visit www.revshare.com.