Off the Wall and On Target: This Advertising Genius Scores

(PRLEAP.COM) Actually, Devi DeLavie is not a new kid in any sense of the word. He’s been into media, performing and visual arts for more than four decades. And he’s hardly on the same block as Madison Avenue. He’s nestled quietly away in the cool pines of Northern Arizona.

His growing display of wmv files of TV spots includes chickens doing a Hyundai ad, and a visually rustic ad for DCI (a Pharmaceutical Company) that was specifically targeted toward the college crowd of NAU in Flagstaff, Arizona, trying to convince them to sell their plasma.

“The DCI spot,” explains Mr. Delavie “Caused quite a commotion. Parents were noticing that their teens had memorized the words and were singing this spot throughout the day. I later learned that the Communications Department at NAU was using it as a demonstration of target marketing.” I couldn’t keep from asking about what appears to be really poor video quality in spots. “That,” says Delavie “Was a calculated thing. I wanted the whole spot to look like some college kid did it on their home computer.”

And TV isn’t Devi’s only forte. Be sure to click on the Radio link to listen to some air-checks of his radio programs under the name of “Bill Williams”. I can try to describe this adventure in “theater of the mind” as Stan Freeburg meets Garrison Keeler disguised as Dick Cavett. If that’s something you can’t quite fathom, I suggest to listen for yourself. (http://www.devidelavie.com/page/page/2781311.htm ).

And just when you think you’ve grasped this Primal Force called Devi DeLavie, you’ll click his GALLERY button and see some truly unique and wonderfully fanciful paintings and sculptures. He’s obviously also a Graphic Artist worth having in your court.

So take heed Corporate America and business owners nationwide, if your advertising agency isn’t getting your name out there the way you’d like it to be, it would be worth your time and money to talk with Devi DeLavie. He doesn’t just think outside the box, he creates from an insight into the American psyche that has proven itself to be out of this world.