Optima, Inc. Expands Restroom Advertising Campaign to Chicago's U.S. Cellular Field

April 23, 2005 -- After a successful 2004 advertising campaign at Bank One Ballpark in Phoenix, Arizona, Optima, Inc., a high-end residential developer based in Chicago, has renewed and expanded their stadium-based marketing campaign with InStadium. Beginning on Major League Baseball’s opening day, Optima will continue last year’s successful restroom marketing program promoting Optima Biltmore Towers in Phoenix’s Bank One Ballpark, and is also appearing as a first-time in-stadium advertiser at Chicago’s U.S. Cellular Field to promote sales of units at Optima Old Orchard Woods Condominiums. The combined attendance at these two stadiums will allow Optima Group to reach over 4 million potential buyers throughout the 2005 baseball season.

“Optima’s ideal buyers thrive on the excitement of more urbanized locations, where they are a part of the city and are able to explore a variety of recreational, culinary and cultural venues,” said Woodrow H. Levin, President of InStadium. “Optima is now in their second year advertising with InStadium at our Major League Baseball venues, and based on their success, they have expanded their program to multiple markets because we help them efficiently and effectively target their perfect buyer. We offer an innovative and cost-effective advertising medium which allows Optima to brand themselves with their city’s professional sports team for a fraction of the cost of traditional sports marketing signage.”

Throughout its 25-year history, Optima, Inc. has specialized in developing condominiums in the Chicago area, as well as in Scottsdale, Arizona. With properties ranging from just over $200,000 to $1,000,000 and higher, Optima continually looks for innovative ways to market luxury condominiums to a continually expanding group of buyers. InStadium’s restroom advertising program will allow Optima to reach the desired cross-section of a community in an exclusive and clutter-free environment, and will continue to increase Optima’s brand recognition and improve their ability to captivate the higher income/active lifestyle demographic at professional sporting events.

About InStadium
InStadium partners with over 25 Major League Baseball (MLB) and National Football League (NFL) stadiums to provide restroom advertising solutions to national and local advertisers. InStadium’s unique sports marketing program reaches the highly desirable sports fan demographic through the use of indoor advertising panels placed in the restrooms throughout a stadium. This captive and clutter-free placement in the exclusive confines of a professional sports stadium allows advertisers the ability to reach these consumers in an unprecedented manner- with 100% gender specificity and where they are unable to change the channel, switch the station or turn the page.