PRWeb Clients Won?t be Waiting for Barking Cats

(PRWEB) August 4, 2006 -- PRWeb and Future Now, Inc. are pleased to announce that they are in discussions about how PRWeb will be incorporating Persuasion Architecture™ tools and techniques into its online platform and professional services team. The service will be called PAPR™, and according to CEO David McInnis it will likely be PRWeb's single most important contribution to the PR industry. "We are working diligently with Bryan Eisenberg, Jeffrey Eisenberg and John Quarto-vonTivadar, the inventors of Persuasion Architecture , to reintroduce the art of persuasion to the PR industry," McInnis said.

We are not just promoting an idea. We are building a set of PAPR™ tools that allow PR professionals to structure scenarios around personas to more appropriately persuade their readers.

In 1997 PRWeb built the first search engine optimized press release SEO PR distribution system. Since then they have led the charge for direct-to-consumer press releases and social media interaction. PRWeb clients rely on their press releases to influence and persuade more than just a handful of journalists. In the words of David McInnis: "We are not just promoting an idea. We are building a set of PAPR™ tools that allow PR professionals to structure scenarios around personas to more appropriately persuade their readers."

Bryan Eisenberg, author of the #1 Wall Street Journal, Business Week and New York Times bestseller "Waiting for Your Cat to Bark?" and founder of Future Now, Inc., said: "For years David McInnis’ PRWeb has pushed the envelope by offering a powerful word-of-mouth marketing and social media communications platform that put the public back into the PR mix. We look forward to helping PRWeb take it to the next level by incorporating Persuasion Architecture tools and techniques to make their PAPR™ communications platform even more powerful and persuasive."

David McInnis explains: "When I first met the Eisenbergs the Persuasion Architecture concept intrigued me; I knew they were onto something big. After reading 'Waiting for Your Cat to Bark?' and seeing the set of sophisticated software tools they built to plan and measure persuasive systems I was amazed that everybody isn’t doing it. I want to make sure PRWeb clients have some of these tools available."

David McInnis and Bryan Eisenberg will both be available to discuss PAPR™ at the Search Engine Strategies Conference August 7 – 10 in San Jose, Calif.

About PRWeb International, Inc.
PRWeb, the Online Visibility Company™, is recognized as the Internet's leading online news and press release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. While press releases were a tool once used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication. PRWeb is also the first company to build and offer a search engine optimized platform for press release distribution. For more information, visit PRWeb's corporate site at http://www.prweb-inc.com.

About Future Now, Inc.
Principals of Future Now, Inc. (www.futurenowinc.com), Bryan and Jeffrey Eisenberg help companies maximize results by incorporating expert persuasion techniques into website design as well as e-mail marketing, development, and implementation. Co-authors of the New York Times and Wall Street Journal bestseller "Call to Action: Secret Formulas to Improve Online Results," the Eisenbergs developed the patent-pending Persuasion Architecture marketing framework at the heart of "Waiting for Your Cat to Bark?"

Contact:
David McInnis
Founder & CEO, PRWeb
360-312-0892