PanelRx Integrates Clinical Validation with Healthcare Consumer Panels

(PRWEB via PR Web Direct) March 30, 2005 — morefocus group inc, a leading on-line research panel manager and publisher, today announced the launch of PanelRx, a new research and marketing tool for the pharmaceutical sector.

Designed to integrate the more than 20,000 physicians in the NCERx clinical investigator panel with the large-scale healthcare consumer database managed by morefocus, PanelRx is able to provide unique insights into doctor/patient interactions. The addition of point-of-service messaging through over 42,000 pharmacists across the US and Canada, allows extreme targeting by condition, geography and therapy.

"The accelerating change in the Rx and OTC marketing environment requires more than just historical prescribing data," said Colin Lucas-Mudd, CEO of morefocus group, "In today’s market, rapid access to, and analysis of, patient and physician attitudes is essential to meet marketing, compliance and persistency goals. Through blending our healthcare subsidiary’s (NCERx) experience in the clinical trial sector, with the on-line panel management and sampling tools applied by morefocus in the consumer sector, we are able meet these goals quickly and cost effectively. In the DTC arena, the potential to optimize media spend and mix is significant."

PanelRx provides a HIPAA compliant route for marketing and clinical researchers to select and survey micro-segmented patient populations directly, with the additional benefit of clinical validation. Dr Richard Scuderi MD PhD., NCERx Medical Director, added, "I am excited by the potential of PanelRx to build patient awareness and influence. The marketing, clinical research, persistency and attitudinal benefits of the product, combined with the ability to generate longitudinal data, have the potential to generate the information needed to meet the sometimes conflicting requirements of manufacturers, managed care organizations, physicians and patients."

Further information on the morefocus group’s clinical and rapid deployment survey and marketing products is available from the NCERx or morefocus websites, or by calling 1.800.549.3904, extension 7005.

About morefocus group inc.
San Diego- and London-based morefocus group inc., builds and maintains on-line permission-based consumer relationships through one of the Internet’s leading healthcare and lifestyle networks. In the healthcare sector, the Group’s networks reach, inform and engage consumers, patients, their caregivers and medical professionals. The network and proprietary behavioral tracking and survey application suite are applied to build large-scale, patient and health-professional panels, shorten the clinical trial process, inform physicians and advance drug marketing to highly targeted audiences.

Media Contact
Trevor Monk
morefocus group inc.
5928 Geiger Ct. Carlsbad, CA 92008
1-800-549-3904 Extension 7005

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