Payday Lenders Quietly Out Sourcing Their Lead Generation to New Breed of Online Marketing Experts

April 15, 2005 -- With added competition comes increased sophistication from lenders seeking new borrowers, anxious to close new loans each week. Payday loans have become big business, seemingly overnight.

“Lenders have become increasingly bottom-line conscious on the marketing side. No one wants their company’s assets tied up in a huge marketing operation. And yet, lenders need the performance that comes with a sophisticated marketing department. They need that expertise to generate leads and constantly feed the machine,” states Tom Becks, Managing Partner of Delaware based PDL Marketing, LLC.

“That’s where we come in. We’re able to generate more online payday loan applicants (leads) every week for our lender clients, at a substantially reduced cost. Our clients are at a sizable economic advantage over their competitors who are trying to generate payday loan leads in house.”

PDL Marketing has the numbers to back it up. “Industry wide research shows that PDL Marketing-derived loan leads convert into cash advance loans at a 3-to-1 higher rate than any other lead generation firm in the industry p-e-r-I-o-d,” says David Sturgis, a senior statistician at Price Waterhouse.

According to studies by ConversionExperts.com, PDL Marketing produces high quality pay day loan leads for significantly less than any other firm studied. “It's all about conversion,” says Andy Regano, VP of Market Research at Conversion Experts. "Payday loan lead conversion is mission critical for lenders. No one keeps a closer eye on their bottom line than the financial services industry, so you can bet these guys are the first ones to find novel ways to acquire more loans for the same -- or lower -- costs.” Regano continues, “We ran over 6 months worth of data through our patented ROAS process and PDL Marketing beat out the competition hands down.” Numbers don’t lie, with a consistent average of 15,000+/- leads daily, PDL Marketing is the industry leader.

PDL Marketing touts its ability to produce more payday loans per cash advance lead than any other firm because of their knowledge of the online marketing world and their willingness to be innovative with their promotions.

Tom Becks is the driving force behind PDL Marketing and a longtime marketing guru turned Internet expert. Tom came to the payday loan lead generation industry over eight years ago. At a critical juncture in the history of the Internet where huge gains in online marketing were first being realized by visionaries who foresaw the ability to one day reach millions of Americans in need of fast cash.

To date, PDL Marketing’s sister company, TBBI.net, has produced over 3,000 payday loan sites and has built a long-long list of wealthy clients who have lined up to prosper from PDLM’s expertise.

"Most of our client's choose anonymity" says Tom, “in fact, they pay for that privilege. Behind the scenes, we’re producing over 15,000 high quality payday loan / cash advance leads each day for these quiet clients.

“It's really a simple proposition. Once a company realizes their real business is making loans, then they out source their marketing efforts over to us. It is what we do best" says Becks.

Contact Information
http://www.pdlmarketing.com
PDL Marketing, LLC
866-309-8224
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