Predatorial Advertising Acquires FishingTackleMarket.Com Domain Name

April 28, 2005 -- Although the transaction did not include any website content, Predatorial Advertising plans on adding the domain name to its current vertical niche network of over 125 websites and Internet domain names that average over 1 million unique visitors per month. This traffic is generated from a very targeted portfolio of Web properties, or Internet domain names, which are commercially-relevant search terms in many of the Internet's most popular fishing, hunting, sports and outdoors categories. Key vertical categories include: fishing tackle, hunting equipment, fishing and hunting information, fishing and hunting related travel, fishing guide services, hunting outfitters, lodges, resorts, and outdoor recreation. Many of the domain names are complimented with highly user friendly, relevant content which builds return traffic and increases search engine listing potential, creating equity in the domain name to potential clients of Predatorial Advertising. The online user traffic is primarily monetized with sponsorship, banner advertising, pay-per-click listings, and affiliate programs that are relevant to the Web property. Predatorial Advertising believes that the FishingTackleMarket.Com will build on its existing portfolio of Internet domain names, and websites and that it will offer their clients an excellent opportunity to promote their related products and or services on another very targeted domain name or website.

According to the latest National Survey of Fishing, Hunting, and Wildlife-Associated Recreation by the U.S. Fish and Wildlife Service. Over 82 million U.S. residents 16 years old and older fished, hunted, or wildlife watched in 2001. During that year, 34.1 million people fished, 13.0 million hunted, and 66.1 million participated in at least one type of wildlife-watching activity including observing, feeding, or photographing wildlife.

"With today's acquisition, we are continuing our commitment to connect outdoor related retailers, manufacturers, distributors and service providers with targeted customers and specialized services." said Michael Hodgdon, Predatorial Advertising Chairman and Chief Operations Officer. "As we continue to expand our network of outdoor related sites we increase the reach of our client advertisers and create equity in web properties that offer advertising, leasing or purchasing options for our clients."

A report by the American Sport fishing Association details how forty-five million American’s spent more than $42 billion on fishing tackle, trips and related services in 2001 with each angler spending an average of $1,046 on fishing. In addition, more than one million jobs are related to sport fishing, accounting for more than $30 billion in wages.

"By targeting highly relevant and broad search term domain names and web sites for acquisition we hope to strengthen our position as the outdoor companies best choice for reaching consumers on the Internet" said Hodgdon. "This domain name meets many of our key acquisition criteria, and has specific catalysts for growth."