PresenterNet Enables CRM with New InterActor Product Launch

March 30, 2005 -- PresenterNet, provider of online interactive Web conferencing, launched a new version of its InterActor™ software today, with capabilities supporting CRM applications.

Used in interactive online Web presentations, InterActors are special graphics that request and capture onscreen information from audience members. When a sales presenter uses a PowerPoint™ slide with InterActors added, a PresenterNet database captures the information entered by each audience participant for direct entry into a CRM contact manager.

"Many sales professionals engage new prospects during PresenterNet presentations, and need to capture new names, titles and functions", explained PresenterNet CEO Doug Wolfgram. "Slides with InterActors request each new participant to enter contact information, as they would with a sign-in sheet at a face-to-face meeting. Once PresenterNet captures the contact information however, there’s no need to enter data manually."

According to Wolfgram, InterActors add additional sales functionality to ordinary PowerPoint. "Along with contact information from InterActors, subsequent slides can ask questions with a variety of response formats, to build a CRM record. InterActors transform PowerPoint from a static presentation medium to an integral part of CRM data capture."

PresenterNet InterActors have numerous roles within a company’s overall sales process. Positioned to use a company’s CRM data, PresenterNet provides a sales execution capability that adds presentations to ordinary phone conversations. "When sales people have a PresenterNet presentation ready to go, any phone contact can instantly become an online presentation that captures information to drive follow-up proposals, or even orders," Wolfgram stated.

Additional information about PresenterNet is available at http://www.presenternet.com.

About PresenterNet
PresenterNet’s online services emphasize high-impact interactive presentations, data collection from prospect interactions, database applications and customized reporting. The company has committed all of its products to compatibility with industry standards, such as Macromedia Flash, Macromedia FlashPaper, Microsoft Internet Explorer, PowerPoint™, Mozilla, and Apple Macintosh, as well as emerging technology leaders like Skype. PresenterNet’s founders have been developing and implementing sales and marketing technologies for nearly 25 years. Past clients have included Toshiba, SGI, Philips, NEC, ITT, Litton, Fujitsu, and HP.

# # #