Prestige Products for Boomers: If You Package Them, will They Buy Them?

May 9, 2005 -- Packaging diva JoAnn R. Hines will wield her expertise when Chemical Week presents Prestige Products for the Personal Care Industry on June 22-23, 2005 in Chicago, IL. She will be among other invited speakers representing companies such as Revlon, Estee Lauder, Avon, International Flavors & Fragrances, Phytomer, Beierdorf AG, Mary Kay Inc, Aveda, and Lancome to name a few.

Hines’ presentation will focus on prestige products for boomers: if you package them will they buy? Is your silent salesperson (your package) good enough to capture your boomer audience in 2.6 seconds? About 70% of all purchase decisions are made in the store. Do you know what boomers are looking for in packaging? Or do they even want to be called boomers? And what factors will influence their purchasing decision?

As the number and net worth of core prestige consumers rises, particularly in Eastern Europe and Asia, the growth in the prestige cosmetics and fragrance markets is driven skyward. Its development jumped 4.7% in 2003 to reach an overall market size of US$47 billion (GCI, October 2004). In response to this upswing, Chemical Week in conjunction with GCI Magazine is hosting Prestige Products for the Personal Care Industry. The event is targeted to the suppliers and end users of the luxury personal care market.