RTP Printing, wEBB & FLOW and Double Data Announce the Blue Collar Marketing Initiative

April 20, 2005 -- RTP Printing, wEBB & FLOW, and Double Data have announced a strategic alliance to deliver Blue Collar Marketing services. The Blue Collar Marketing initiative provides media marketing services across Print, Web, CD, DVD and Flash Card technologies. RTP Printing, Inc. provides paper product deliverables via digital and offset printing in a one-stop facility in the Research Triangle Park.

Double Data, Inc. offers media duplication services across multiple platforms including CD, DVD, Flash Cards, CD/DVD sleeves & jackets and mailers. wEBB & FLOW, an Internet communications firm, provides web site design, web hosting and content creation.

The Blue Collar Marketing alliance combines the strength of traditional print media with content delivery across web, CD/DVD and Flash Card technologies. As with any marketing deliverable, the key is implementation. Through a single contact, a client can build a complete marketing plan incorporating print, portable data storage and web, using the resources of Blue Collar Marketing.

“To be honest, the idea for Blue Collar Marketing came from the comedy show,” said Kevin Austin, RTP Printing Inc. Vice President. “It seemed to convey what we were doing for our clients. We’ve always tried to do what it takes to get the job done. That’s our work ethic. No excuses, just get it done.”

Jamie Neighbors, Double Data Director of Sales, said Double Data was looking for an opportunity to work with customers earlier in the project cycle. “Blue Collar Marketing allows us to engage our clients at the front end of the process, at the creative stage, where cost savings in the duplication step can be implemented. In our business we’re always looking for ways to save our clients more money.”

Eddie Jones, wEBB & FLOW founder, says Blue Collar Marketing blends creativity with hard work. “Look, we see a lot of businesses that get ‘stuck’ at the execution phase of their marketing plans. They have great products, but they’re busy running their business and never get around to promoting it. They have a brochure, but no web site. Or they have a web site and never get around to printing business cards, letterhead and envelopes. And most have never even thought of putting their marketing materials on an electronic business card. Our mission with Blue Collar Marketing will be to help nudge you along, get you moving again. Get you un-stuck, as it were, by making your marketing effort seamless.”

About Double Data:
Double Data, Inc. is a leading provider of media duplication supplies and services. They have been in business for over 10 years providing leading edge digital media solutions. Conveniently serving Raleigh, Durham, Chapel Hill, Cary and the Research Triangle Park (RTP), as well as clients all over North Carolina and the Southeast. More information is available at the company's website: www.double-data.com

About RTP Printing:
RTP Printing has consistently produced spectacular printing since its inception in 1987. Their expertise lies not only in printing, but also in bindery, mailing, folding, delivery and more. Providing both offset and digital printing, RTP Printing maintains the highest standards to consistently provide clients the best possible product. More information is available at the company's website: www.rtpprinting.com .

About wEBB and FLOW:
wEBB & FLOW has been providing web design and web hosting to clients for over seven years. They have a passion for helping small and medium-sized companies expand the reach of their Internet presence. Their team of writers can provide content that is tailored to your business needs. More information is available at the company's website: www.webbandflow.com