RTVi and Press Release Group Announce Launch of a Weekly Russian-American Opinion Poll, New and Innovative Advertising Opportunity

April 13, 2005 -- RTVi/PR Group Opinion Poll is a weekly survey of the large sample of the Russian-American Population on a relevant question. The results of the weekly poll are presented and discussed during Echo Nedeli (a weekly news summary program), the most popular Russian TV news cast in the US (RTVi Television Network).

Opinion Poll is conducted by Press Release Group via direct contact and online surveys in New York, Chicago, Los-Angeles and other regions. Sample size of the weekly survey is 1000 people, with 3.5% standard error. Opinion poll is announced daily on RTVi.

This is the first ever national weekly opinion poll in the Russian-American market, and, unsurprisingly, it received major public and media attention. Opinion poll questions included attitudes of people towards US-Russia relations, Income satisfaction and other. RTVi/PR Group Opinion Poll became an integral part of the Russian-American media landscape because it provides public with rare opportunity to learn something about the community, and also identify with the community.

RTVi/PR Group Opinion Poll provides a unique marketing opportunity. Some of the advantages include:

- Innovative Advertising Opportunity (This is the first independent coast-to-coast opinion poll on Russian-American TV)
- Guaranteed interest from the audience
- Public Service-type communication
- Very high and diverse market reach (Many different segments of the market will learn about your company, including the prime-time TV audience, active internet users and the most sought-after segment – active shoppers, who will answer hard-copy questionnaires).
- Increased public image of your company.
- No production cost

More information about the Opinion Poll can be found in the presentation (MS Power Point).

Sales information can be requested from RTVi (1 (646) 292-0200).

About RTVi (www.rtvisales.com)
RTVI is a 24-hour Russian-language television network. It offers Russian-speaking people throughout the world an independent source of information and entertainment programming in their native language. This has been successfully accomplished by round-the-clock broadcasting of acclaimed programs specifically tailored to meet the taste of Russian-speaking people living in the United States, Europe, Israel, and Australia. RTVi is the only global Russian-language network with a full-fledged independent news service and is widely respected as a reliable, unbiased source of news in our global community.

Available to U.S. subscribers via local cable providers and a satellite network, RTVI commits itself to being the leader in the industry. Throughout the years of operation RTVI has earned the respect and admiration of the Russian speaking community. It continues to provide innovative programming, including six newscasts daily, the latest TV-series, controversial talk-shows and a vast array of movies.

About Press Release Group (www.prgroup.info)
Press Release Group is a New York-based market research firm specializing in the Russian-language market. It helps companies understand product movement and consumer behavior in the Russian-language market in the US. Press Release Group is the only research company currently studying the expanding Russian-American market. The company has become the official source of information on the Russian-American market and has frequently been quoted by both national and local media alike, ranging from The New York Times, New York Daily News, Reuters, Izvestia, New Russian World, Russian State Television and many others.

www.prgroup.info
Tel. (718) 303-9093
Fax (718) 228-4040
e-mail protected from spam botso

# # #