Renowned Cosmetic Dermatologist Finishes Two Day Shoot for Major National Television Campaign

May 15, 2005 -- Kerasome (www.kerasome.com) is made of ground sterilized real hair and is applied like a simple hair gel to those who suffer from hair loss. An adhesive ingredient in Kerasome causes the hair to stay in place for days, and since it is real hair, it is completely undetectable (even to those using it).

Elisabeth D'Orazio, President of Intellevision (www.infomercialhitmakers.com) and who has generated over a billion dollars in product sales said, “A great combination of factors came together to make this shoot so successful: an amazing product, incredible before and after results, a totally motivated and professional crew, and clients who felt so passionately about telling their stories with the product on camera.”

Dr. Schnoll, Associate Clinical Professor at UC San Francisco and owner of Aneu Skin and Laser Center, (www.aneuskin.com) said, “I feel fortunate to have had the idea and, with a lot of help, made this a reality. I know this product will help a lot of people because it really helped me.”

Larry Goppert, COO of Saeta Holdings LLC (the parent company of Kerasome) said, "The history of 'hair tonics' go back thousands of years. The major problem with any product which claims to thicken hair is always one of credibility. There are so many products which make the same claims and either don't work or are far inferior to Kerasome. We have made major inroads in this area because the concept of how Kerasome works makes sense to people, we have the scientific data, a board certified dermatologist as the inventor, and a product that is clearly superior to anything in its class."

Following the television campaign retail distribution into major chain stores is expected to follow.

A stylized encounter and treatment experience with Dr. Schnoll is featured in this month’s 7x7 Magazine (www.7x7mag.com).