Rent One Online Announces RentalAdConnector™

(PRWEB via PR Web Direct) June 16, 2005 -- Rent One Online, a leading provider of web-based marketing and management tools for vacation rental managers, today announced the availability of the Rent One Online RentalAdConnector™, the latest innovation in a series of 100% Web-based solutions that are re-defining the way the vacation management industry leverages its information. Using XML-based technology and customized adapters, RentalAdConnector is the first technology solution that connects any vacation rental management system to any advertising Web site. No matter the software systems or platform, RentalAdConnector gives vacation and rental property managers the power to increase revenue and bookings by freely distributing property information to popular rental advertising and consumer travel web sites. RentalAdConnector is free for users of Rent One Online’s Web-based Vacation Rental Manager™ solution and is only $1 per property per month for users of other vacation rental management systems.

Vacation and rental property managers have faced a long standing industry challenge of interoperability; that is, property information stored in systems can’t be easily distributed to other systems, resulting in a labor intensive process for entering property listings into advertising sites. Even when property information can be shared electronically, synchronizing property, availability and reservation data is highly problematic. RentalAdConnector solves problem by normalizing the property information from property management systems using an adapter architecture and delivering the selected property listings to advertising sites in the specified formats. Further, the RentalAdConnector “closes the loop” by routing the request and reservation data from advertising sites back to the property management system.

Additional key advantages of RentalAdConnector include:
- RentalAdConnector provides a way for property managers to increase the exposure of their properties and take advantage of any advertising model
- It provides a way to link advertising listings to reservations and bookings, which ensures the integrity of the property and availability information
- It is a Web-hosted solution so there is no software to install and no servers to manage and maintain

Rent One Online is uniquely positioned to bring this capability to the industry, due in large part to President Bart Meltzer’s experience with XML, e-commerce and data normalization. He is a lead author on several important technology patents including Web-based marketplaces (US Patent 6,125,391) and XML/E-Commerce Servers (US Patent 6,226,675). Combined with his experience running a successful vacation rental management company, 1888TRYKONA, the hurdles to sharing rental property information have been eliminated.

“We are passionate about bringing efficiency and the power of the Web to the vacation rental management industry,” said Bart Meltzer, founder and president of Rent One Online. “I have combined the lessons I have learned in running my own Vacation Rental Management business with the state of the art in XML-based e-commerce in architecting our RentalAdConnector product. It doesn’t matter if rental managers are using our Web-based rental management solution or some other vendor solution, we can enable the delivery of property listings to advertising Web sites. Equally important, we ensure that booking requests and reservations make it back to the management systems.”

About Rent One Online
Rent One Online provides Web-based marketing and management tools for vacation rental managers. The Rent One Online mission is to bridge the gap that currently exists from the vacation property market to the larger travel services industry. Rent One Online does this by increasing marketing effectiveness, providing professional management tools and offering complementary and revenue-producing travel services. Visit www.RentOneOnline.com.

Media Contact:
Joel C. Messenger
Director of Marketing
415.637.4296
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