Research and Markets: Nascent State of the Private FM Radio Stations Market in the Arab World Could be Reason for Relatively Low Advertising Rates

May 26, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c18056) has announced the addition of An Analysis of FM Radio Advertising Rates in the Arab World to their offering.

“ An Analysis of FM Radio Advertising Rates in the Arab World ”

Regional local FM stations average 88 US$ for 30-seconds ad slots during peak time. The rates are minuscule compared to advertising rates in major capitals such as London. According to this report "An Analysis of FM Radio Advertising Rates in the Arab World" the nascent state of the private FM radio stations market in the Arab World could be one reason for the relatively low rates.

This report provides a detailed analysis of the FM Radio advertising rates in Bahrain, Egypt, Jordan, Lebanon, and the UAE. In total a representative sample of 16 local and regional FM stations are analyzed.

According to the author of this report, FM radio advertising rates are set according to a number of factors that are mainly tied to the numbers of listeners. The most important factor is the time of day; unlike in the case of TV, the radio can be listened to in the car, at work, or at home, giving advertisers different times in which to target audiences (for example, during traffic rush hours). The peak listening time can be defined as the time of day which has the largest audience and, therefore, is associated with the highest advertising rates.

This analysis shows that the region's FM radio advertising rates are highest during the morning hours of 8 to 9 am, followed by the evening hours of 6 to 7 pm. This implies that generally accepted peak listening times in the region are in the mornings before the majority of people go to work, and for some time in the evenings when they are at home or in the car, the author, Ms. Usta, added.

For more information visit http://www.researchandmarkets.com/reports/c18056

Laura Wood
Senior Manager
Research and Markets
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