Russell Research Expands Research Capabilities with the Addition of Qualitative Research Specialist, Eric Hunter

May 19, 2005 -- Russell Research announced that Eric Hunter has joined the market research firm as the Director of Qualitative Services to establish a qualitative market research practice within the 60 year old firm.

"We are very excited about the capabilities that Eric brings to our team. He has a wealth of practical experience and his account planning background makes a very compelling addition to our tradition of custom quantitative research,” said Larry Hooper, a partner at Russell. "Clients come to rely on us for smart research solutions in even the most demanding environments. Now we can offer an entire range of qualitative and quantitative research tools to produce the actionable intelligence our clients need to dominate in their markets.”

Mr. Hunter’s group will handle all qualitative methodologies, including ethnographies, man-on-the street interviews, ride-alongs, and focus groups, to compliment Russell’s existing quantitative products, such as the weekly online omnibus, advanced statistical analytics, and ongoing tracking services. “We have used qualitative techniques for clients in every conceivable marketing situation, helping them answer questions they didn’t know they should be asking and identify opportunities that are developing as we watch,” said Mr. Hunter. “What makes this job really fun is that our next client will be facing a singularly unique situation and will need us to investigate it using an entirely new approach.”

Mr. Hunter has been in account planning and research since 1988 and has worked in advertising agencies such as Ogilvy & Mather, FCB, McCann Erickson, and Deutsch. He has also conducted qualitative research on some of the world’s most powerful brands, such as Kraft, Nestle, and Nike; and some of the most interesting, such as OxyClean, Terry’s Chocolate, and 8 O'clock Coffee.

About Russell Research
Russell Research is a market research and consulting firm, in business since 1946. Among the industry's top custom research firms, Russell provides experience, expertise, and a willingness to do what it takes to deliver in difficult circumstances. Their client roster includes a wide range of consumer and business product categories - including Fortune 1000 companies, mid-size and smaller enterprises, government agencies, advertising agencies, consultancies, and public relations firms.

Russell Research partners with clients to select the most appropriate and cost-efficient research techniques. Their experience and quick research turnaround provides actionable, strategic guidance that's vital in today's fast-paced business environment. Russell Marketing Research… taking information further, faster.

Media Information:
Megan Bronkowski
Russell Research, Inc.
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