RustyBrick Announces Search Engine Relevancy Challenge to Identify the Best Search Engine for Relevance

May 4, 2005 -- To identify the best search engine for relevance, RustyBrick today announced the Search Engine Relevancy Challenge at the Search Engine Strategies 2005 Conference & Expo. Search engine optimization companies, search engine marketing specialists and webmasters are invited use RustySearch, a white-labeled search engine, to rate the top search engines.

Barry Schwartz, the Editor of Search Engine Roundtable and President of RustyBrick, Inc., said, “On April 13, we wrote a blog entry at the Search Engine Roundtable about The Search Engine Relevancy Challenge. In that entry, we proposed the idea of giving searchers, consisting of SEOs, SEMs, Webmasters and those interested in search theory, the ability to rate the relevancy of one of the big four search engines.”

Since then, RustyBrick has built RustySearch, which pulls results randomly from Google, Yahoo Search, MSN Search, and Ask Jeeves, in order to let searchers test the results and judge on a subjective level, what the relevancy of the results are on a one to five scale.

Said Schwartz, “We understand that there are other factors outside of what we can test that count for relevancy, but we cannot possible test each one. We are using the provided API’s and RSS feeds to pull the results from the search engines.”

How to Use RustySearch?

To use RustySearch, go to http://www.rustybrick.com/rustysearch.php, enter a search phrase and click search. Then, click on the title, the URL or the “rate this result” link. The site will open up in a framed window, so do not open the result in a new window.

At the top, there is a frame that says, “Rate the relevancy of this Web page for ‘search phrase here’”. Rate the result from one to five, one meaning a very poor relevancy and five meaning an excellent relevancy.

After you click a radio option, it should read, “Thanks for your input! Your vote (and many others) will decide who, really, is the search engine king!”

Then click on the button to take you back to the results. Continue by rating the next result on that page, or search on a different result.

Supporters of the Search Relevancy Challenge include Test Link Ads, PRWeb Press Release Newswire, SEO-PR, and RustyBrick. For other sponsorship opportunities, please contact barry @ rustybrick.com.

The Search Engine Relevancy Challenge is the first industry effort to identify the best search engine for relevance. Searchers, including search engine optimization companies, search engine marketing specialists and webmasters, are invited use RustySearch to rate the top search engines.