Rydium Canada Inc. Structures Online Contextual Services for Niche Marketers without Big Brand Budgets

June 3, 2005 -- ContextClick™ serves online advertisers and publishers with a targeted advertising format called WordClick™. Double underlined keywords and phrases contain WordClick™ ads within the editorial content of a publisher’s web page. WordClick™ ads are activated by scrolling over the double underlined keywords or phrases. WordClick™ ads contain up to 125 characters of ad copy contextually relevant to the editorial content of a web page. According to consumer buying patterns these highly targeted ads are clicked on when potential online customers are most likely to purchase.

“ContextClick™ was presented at Ad Tech San Francisco and we’re experiencing an overwhelming interest in our WordClick™ campaigns. Quite simply, our WordClick™ campaigns compliment current online advertising strategies because they’re not competing with traditional banner space on the perimeter of a web page. With respect to banner ad space we also produce BannerClick™ campaigns. Both WordClick™ and BannerClick™ campaigns utilize editorial content as the key to generating successful contextual advertising. Our campaign specialists are continuously developing best practices for successful results for all partners of ContextClick™,” comments Sam Dennis, CEO and co-founder of Rydium Canada Inc.

Both online advertisers and web publishers can benefit from working with ContextClick™. No download is required; publishers insert the ContextClick™ code into their existing web structure and receive a substantial and lucrative payout for all ads clicked on within their online publication. Advertisers can take control of their daily spend limit, keyword bidding and pay-per-click performance resulting in a more accurate ROI.

Find more information on advanced targeting features, tracking consumer buying patterns and more ContextClick™ services by requesting a media kit, direct contact or online demo at www.contextclick.com.

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