Safelist Advertising Can Explode Your Sales

June 7, 2005 -- Safelist advertising is an easy way to legally submit your email ads to people who want to receive your ads.

Most people send out the wrong type of ads though. They try and sell in their ad rather than look for prosects. The successful heavy hitters only look for prospects when they are advertising with safelists. How do they do this? Simple, they offer something of value for free in exchange for the prospect signing up for their newsletter, ezine, or blog.

Why does this work? Most people use junk email addresses when using safelists, 90% of the members who sign up never look at other members messages. The 10% that do though are the key, they scan their junk email account and look for headlines that grab their attention, obviously something of value for free will grab their attention. They open the email and if they like the offer they sign up for the newsletter, and this is where the real selling goes on. What makes this even more powerful is that the email address they use for the newsletter will probably be a different one than the one they use for their safelist accounts, it will probably be one of their primary email accounts that they actually read most of emails from, making them a prime prospect.

In summary, to make safelist advertising work the give something away for free to entice people to open your email, if it is valuable they will give you a primary email address to send your newletter to, now they are a genuine prospect.

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