Scala Delivers Cutting-Edge 3D Digital Signage

May 25, 2005 -- Scala, Inc. (www.scala.com), the world’s leading software platform for digital signage, today announced that Scala customers will now be able to build a 3D signage network, combining the remarkable 3D display technology from Opticality with Scala's leading network and scripting technologies.

Scala’s players (IC3 Player and IC3 Designer, version 7.4 or newer) can now drive 3D screens from Opticality and/or conventional screens through a single interface, while still keeping Scala's industry-leading features such as: easy scheduling, device control, billing logs, and advanced scripting. The Opticality EX will also work with Scala’s advanced network distribution software across point-to-point or broadcast networks, with system health monitoring, remote maintenance, and other applications.

“We’re taking our queue from what’s happening in the video game and entertainment worlds—people prefer a rich media environment that mimics real life. With EX support for Opticality our customers can now build networked digital display systems on par with these popular consumer environments,” said Jeffery Porter, Scala Executive Vice-President.

Our strategic partnership with Scala gives advertisers a new and innovative way to not only engage their target audience utilizing the Opticality technology, but to leverage Scala to roll it out and seamlessly connect all of their retail outlets,” said Tom Bowen-Wright, Opticality’s Executive Vice President.

Opticality offers a no-glasses-required 3D display that can display specially-prepared images and videos in 3D. Spectators experience lifelike 3D images float deep within the screen and project up to several feet outside of it. Images are visible to the naked eye, and can be seen at 120-degree peripheries. Opticality displays are based on flat-panel LCD and plasma screens, and can be modified to each vertical's unique specifications.

The Opticality EX will be available from Scala July 1st, 2005 and requires no additional Scala hardware to activate the EX.

About Opticality Corporation
Founded in 2000, Opticality Corporation (www.opticality.net) is the world's leading 3D technology company focused on developing, marketing and licensing autostereoscopic solutions. These include Opticality digital displays, networking products and content production services to the communication, retail, entertainment and scientific visualization markets. X3D Technologies GmbH is Opticality's R&D arm and full-service European affiliate based in Jena, Germany.

About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

Contact:
Richard F. Trask
Director of Marketing
Scala Broadcast Multimedia
610-363-3344
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Cheryl Brinkman
Opticality Corporation
212-497-2610
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