Scala’s Executive Vice-President Speaks at Digital Retailing Expo

May 25, 2005 -- Scala, Inc. (www.scala.com), the world’s leading software platform for digital signage, today announced that its Executive Vice-President, Jeffery Porter, will be a panelist at this year’s Digital Retailing Expo in Chicago, May 18-19.

The topic, “Choosing the Right Technology for Effective Deployment” will be discussed by a panel of experts including GV Iyer, Consultant, Bank of America, Brad Gleeson, President and COO, ActiveLight, and Scala’s Mr. Porter.

Each of the panelists will share their views regarding operational considerations, system controls, and hardware and software that support successful Retail Digital Signage (RDS) deployment.

The moderator is Manolo Almagro, Sr. Vice President, Chief Technology Officer, Market Forward.

About Scala, Inc.
Scala, Inc. (www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.

Contact:                       
Richard F. Trask
Director of Marketing
Scala Broadcast Multimedia
610-363-3344                           
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