Search Competitive Intelligence Google-Style

April 25, 2005 -- Launched today, GoogSpy.com answers the fundamental question of search engine marketers: ‘What Adwords do my competitors use?’ On GoogSpy.com, simply type in a competitor’s name and see all ads they buy. It also displays the search terms that they naturally rank in the top ten and it even computes the company’s top 25 competitors. GoogSpy offers such devilish insight into your competitor’s playbook that you’ll catch yourself whispering and looking over your shoulder for the rest of the week.

“We searched for ourselves and discovered that we were ranked in the top ten on the search phrase ‘Playboy Website’. We had no idea.” says a company spokesperson at Acquity Group, “We searched on our competitors and found dozens of keywords we had never thought of.”

GoogSpy.com is powered by Velocityscape’s flagship data extraction product, Web Scraper Plus+. It crawls and extracts 500,000 search results per day from Google and loads them into the GoogSpy.com database.

“I read all those Search Engine Optimization Tips & Tricks articles,” says Michael J. Roberts, President of Velocityscape “and in the top three of each one was ‘Find out which search terms your competitors use’. I remember thinking, ‘Well that seems obvious, but how?’ Apparently, the ‘best practice’ was guess-and-check. I thought there had to be a better way. I knew that with Web Scraper Plus+ we could extract a million search results and put build a proof of concept for what would become GoogSpy.com in a few days.”

The site has other uses too. “When I first heard about the project, I thought it would be great for improving our Adwords campaigns,” says Dave Fiske, Director of Sales at Velocityscape. “I didn’t realize it would be such a powerful sales tool. Completely understanding how a company advertises online, and who is competing with them paints a cogent picture that you won’t find on their website. From the first minute you use GoogSpy.com you’re hooked. I can’t imagine doing this research any other way.”

For additional information or a demo copy of Web Scraper Plus+, contact: Mike Roberts at 888.201.0422 x80

About Velocityscape
Velocityscape is a privately held software and consulting company solely focused on extracting and repurposing data from the web. They have solutions to mine structured, semi-structured, and unstructured data from web sites. Velocityscape is based in Scottsdale, Arizona and was founded in 1999 by Michael J. Roberts. In 2004, Velocityscape changed the economics of mining data from the web by releasing the first full featured web automation suite under $30k. The full version of Web Scraper Plus+ currently sells for $299.

Contact Information:
Mike Roberts
Velocityscape, LLC
888.201.0422 x80
http://www.velocityscape.com
http://www.GoogSpy.com