Search Engine Marketing Firm @Web Site Publicity Announces New Client Business Information Graphics

April 26, 2005 -- Search engine marketing company @Web Site Publicity announced today the signing of a new client, Business Information Graphics. The search firm was hired to help launch the client's unique multimedia application, The 2-Minute Explainer ™ www.2MinuteExplainer.com. Services provided for the launch will include a search engine optimization campaign as well as assistance in optimized press release creation and distribution.

The 2-Minute Explainer is a marketing presentation that simplifies and illustrates complex topics in just two minutes using Macromedia Flash. The 2-Minute Explainer is effective as a rich audio-visual addition to web sites and tradeshow booths, and is also used to enhance e-mail campaigns and sales calls. "Clients tell us that using a 2-Minute Explainer to set the stage for sales calls shortens the sales cycle," said Business Information Graphics president Bruce McKenzie. "When people view the Explainer first, it puts everyone on the same page and is particularly useful in talking about technical products or services: it dramatizes what the technology can do for the viewer."

@Web Site Publicity is a leading search engine marketing company offering comprehensive, integrated services in the area of search engine optimization, paid search advertising including the pay-for-placement management and direct product feed development and distribution, and web usability analysis. Founded in 1998, it serves client companies throughout the United States. Based in Peterborough, NH, the company also works directly with interactive agencies and web development firms to create web sites that perform effectively in search engine rankings. Company founder and C.E.O. Susan O'Neil is the co-author of Maximize Web Site Traffic and a frequent presenter on the topic of Internet Marketing.