Search Engine Marketing Strategies not Embraced by Small Businesses According to Greenwich Media Survey

Greenwich Media conducted an online survey to over 600 small businesses in the upstate New York and Vermont areas to gage their interest in the use of search engine optimization and search engine marketing strategies in their overall marketing plans.
This survey was developed to gain market research on how small businesses use Internet Marketing and Search Engine Marketing strategies.
Highlights of the survey include:
- 83% said they do not use pay per click advertising
- 65% said they do not use search engine optimization techniques
- 82% said their Web site was a key marketing channel
- 44% said they would most likely use search engine optimization and keyword research in the next 6 months
“Our survey identifies a gap between how small businesses execute Internet Marketing strategies and the resources they allocate to this effort. This is most apparent in that 82% of small business indicated that their Web site is a key marketing channel yet they have failed to develop effective online marketing strategies to drive traffic to their Web sites.”
David Regan White – Founder – Greenwich Media
A positive finding for small businesses is that 44% are likely to move forward within the next 6 months to use search engine optimization techniques and keyword research.
For small businesses to become competitive in today’s fast moving market place they must effectively employ online (Internet) marketing strategies to increase traffic, sales and leads from their web sites.
Small businesses today should consider the following Internet Marketing Strategies to leverage the value of their Web site.
- Search Engine Marketing (SEM)
Search Engine Marketing consists using the search engine media channel to optimize your page content to achieve high ranking in the free or organic listings in search engines or setting up a pay-per-click campaign to place your ad on the search engine results page based on the keyword query.
- Search Engine Optimization (SEO)
Search Engine Optimization consists of optimizing your site content by keyword research, meta tags development, developing relevant content and increasing back links to acheive high rankings in the free search engine result pages.
- Pay-per-Click Marketing (PPC)
Pay-per-click marketing consist of conducting keyword research to identify the high demand keywords your prospects are using to find your products and services on search engines and then developing pay-per-click ads to show to propsects when they are actively searching.
- Email Marketing Campaigns
Email Marketing Services consist of developing an email list of your prospects and actively sending out email campaigns to them on a regular basis to promote your products and services.
- Keyword Research
Keyword Research Services consists of conducting research to identify all the keywords users are typing in search engines to find your products and services. Once these keywords are identified they are used to support search engine marketing campaigns.
- Press Release Optimization
Press Release Services consists of developing optimized press releases on a regular basis to promote your products and services. Press Releases help increase your brand and optimization efforts.
Results from the survey can be accessed at:
- Internet Marketing Survey Results
Greenwich Media educates small businesses in New York and Vermont on how to cost effectively implement Internet Marketing and Search Engine Marketing strategies to increase traffic to their Web sites, convert visitors to sales or leads and develop regular reporting to track return on marketing investment (ROMI). Greenwich Media serves the Capital District, Albany, Troy, Schenectady, Saratoga Springs, Glens Falls, Montpelier, Manchester and Bennington areas.
You can reach Greenwich Media at 518.265.3628 or visit
Greenwich Media for more information.
Contact:
David Regan White
Search Marketing Strategist
Greenwich Media
Pob 75
Greenwich, NY 12834
518.265.3628
http://www.greenwich-media.com
info@greenwich-media.com