Search Engine Optimization and Search Engine Marketing Conference Presented at Scottsdale Community College, Scottsdale, Arizona

April 2, 2005 -- A Search engine optimization and search engine marketing conference is being hosted by Scottsdale Community College on April 22, 2005 from 8AM to 5PM The conference features presentations related to Search Engine Optimization and Search Engine Marketing. The full-day seminar is created to educate and update everyone on the very latest Search and Internet Marketing issues. This one day conference is designed so that marketing specialists, business owners, and web designers can acquire the necessary skills to develop their online business through search engine and Internet marketing. For the second consecutive year, Scottsdale Community College is sponsoring the conference through its extension program, the Scottsdale Workforce Development / Computer Training Institute, programs, which assists community members and businesses with their training and educational needs.

Search engine optimization and search engine marketing comprises of techniques and strategies to help businesses and organizations to develop their online businesses. These strategies include search engine optimization, paid online advertising, online public relations, and website design. The goal of search engine optimization and search engine marketing is to increase customers, sales and profits through visibility within the search engines.

“We had a very successful conference last year and we are looking to expand on it,” said Rob Loy the conference organizer. “We have developed new topics and introduced current issues into this year’s agenda. We want attendees to develop real world skills that they can immediately put to use.”

Search engine marketing topics to be covered at the conference include the following: What is Search Marketing; Internet Marketing Options; Search Marketing Friendly Website Design; Linking Strategies: Who should be linking to your site; Outsource or In-house SEM/PR; Public Relations on the Web; ‘Real world’ Case Studies and a Website Clinic.

Several search engine marketing specialists are working in conjunction with Scottsdale Community College. These specialists include: Elixir Systems, Suite-Spot Commerce, Rhino Internet, Amanda Vega Consulting, and Firebird Marketing. The conference is an all-day event and costs $159 per attendee. The attendance for this popular event is limited to 100 people and early registration is highly recommended. For more information or to register for the conference, call the SCC Workforce Development office at 480-423-6795 or 480-423-6278 or visit www.firebird-marketing.com.

About Scottsdale Community College:
The mission of Scottsdale Community College (S.C.C) is to create accessible, effective and affordable environments for teaching and learning for the people of its communities in order that they may grow personally and become productive citizens in a changing multicultural world. Their programs are styled in accordance with the needs of students, the community, business, and industry. College personnel work closely with community employers to assess current educational and training needs.