Search Engine Workshops partners with SafeBuy

May 28, 2005 -- As every web retailer knows, promoting a website is key to online success. However, SafeBuy is increasingly concerned about the lack of knowledge web retailers have regarding online marketing. This is leaving them vulnerable to unscrupulous search engine optimisation (SEO) companies. It also means that many online retailers are losing potential sales through poorly optimised sites, as well as spending more on online advertising than is necessary. As a result of the current situation, SafeBuy realises the need for its members to be well informed about website promotion and online marketing in all its many forms and has found in Search Engine Workshops the expertise and impartiality it requires.

Search Engine Workshops Ltd provides training seminars and workshops on the strategies and techniques used in online promotion and web analytics, information that every marketing manager responsible for web retailing needs in his armoury. The knowledge gained on these seminars and workshops is equally vital when the decision is made to outsource the online marketing function. This will ensure that anybody responsible for the online success of a web site will be in a position to make an informed decision when deciding to choose between the services of competing, and potentially confusing, providers in the SEO marketplace.

Details of the SafeBuy accreditation scheme and the benefits it brings to online retailers can be found at http://www.safebuy.org.uk and information on the seminars and workshops presented by Search Engine Workshops Ltd is available at http://www.searchengineworkshops.co.uk.