SearchTraq™ 3.0 Unleashes Industry Leading Search Management Capabilities

May 19, 2005 -- Searchmarketing.com today announced the release of the latest version of it’s industry leading search management suite of tools - SearchTraq™ 3.0. SearchTraq 3.0 delivers the tools search advertisers need to manage their paid search marketing budgets by keyword, based on pre defined ROI parameters. Searchtraq also allows search marketers to efficiently grow their paid search campaigns based on how converting customers are finding their site through all major search engines.

"I’m really excited to announce this latest release of our flagship application, SearchTraq." said Kevin McCarthy, President and founder of SearchMarketing.com "It allows the marketer to view their Paid, Natural, and Comparative Shopping Search Marketing all on one screen, in an intuitive and robust interface."
SearchTraq™ 3.0 key features include:
Performance Metrics - SearchTraq™ provides a one-stop shop that allows advertisers to see their ROI performance, along with 10 other metrics, for every search term.

Multiple Reporting Levels - SearchTraq™ allows advertisers to view your campaign at 3 different levels. Multiple levels allow search marketers the flexibility to manage their campaign in conjunction with all of their marketing campaigns and react quickly to marketing promotions or customer needs.

Automated Bid Management - The Automated Bid Manager™ (ABM) was developed to effectively manage keyword campaigns with large numbers of terms. Using custom built technology the ABM lets your account manager set the important rules and manages all terms independently to a single ROI metric that you identify.

Landing Page One Click - Verify that the search term is deep linked to the best page. Simply click on the search term and view the landing page to which the term is linked to ensure the relevancy of your search campaigns.

Keyword Term Generator - SearchMarketing.com’s patent pending and proprietary technology takes keyword term generation to a whole new level. The KTG looks at the various ways visitors interact with your site, analyzes this data, and seamlessly rolls that intelligence into your paid search campaigns.

Since 2001, Searchmarketing.com has been helping leading brands find success with both paid and natural search solutions by utilizing:
- Industry leading search technology
- Groundbreaking natural search optimization tools
- In depth search conversion intelligence
- API level integration with Google/Overture
Since 2001, Searchmarketing.com has been helping some of the web's leading brands find success with both paid and natural search solutions by utilizing:
- Industry leading search technology
- Groundbreaking natural search optimization tools
- In depth search conversion intelligence
- API level integration with Google/Overture