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Small Business Owners are Dramatically Cutting their Advertising Costs with TheLEDGroup.comMay 5, 2005 -- Small business owners, in an effort to maximize advertising dollars, have found that by updating their on-premise signage they are receiving a higher return on their investment as opposed to traditional forms of advertising like print and media. The United States Small Business Administration Bulletin Number 101 on signage for businesses says, "...signs are the most effective, yet least expensive form of advertising for the small business." A spokesman at TheLEDGroup.com, M. Hays, a senior business advisor, was quoted as saying, “Nearly all businesses rely on impulse visits or purchases to maintain profitability. Small businesses don’t have the name branding that large corporations do, and one way to compete with this is to become the visual target on their street”.
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