“Smart” Emails Feature Full-Length Videos Without Attachments

March 29, 2005 -- KOTW makes it possible to include a video of any length in an email message without sending an attachment. With this technology, once the email message is opened, the video plays instantly right in the email without waiting for any downloading or buffering. In limited cases where operating systems may prevent the video from playing, a link is provided to view it in a browser.

"Our video emails are unique in that they are not attachments and do not present virus-related concerns. And, since there is nothing to download, all emails arrive as small text files which do not compromise hard drive storage space." cited Michael Murray, President of KOTW.

Want to send more than one video? No Problem. Multiple videos can be included in a "container" within an email message, offering the recipient a selection from which to choose. This solution is ideal for online training where the use of several instructional videos is required. To view samples of KOTW's videos and request one in your email visit http://www.kotw.net

According to The Online Publishers Association (OPA), a recent study of online video viewing concluded that consumers have a strong positive reaction to online video ads. Seventy percent of respondents said they had seen a video advertisement online, and 44% said they had taken some action as a result of seeing that ad. Specifically, 34% checked out a Web site, 15% requested information and 14% went to a store to check out a product. Most significantly, 9% said they made a purchase and 3% said they bought a subscription as a result of an online video ad.

"Advertising and marketing companies stand to benefit by offering this service to their clients" said Murray. "Each year companies spend millions on print, radio and television ads to deliver their messages. With our solutions, advertisers now have the ability to place those messages directly in clear view of consumers in the form of self-streaming videos. We can broadcast a video and track how many times it was viewed...all for less than a $.05 cents” he added.

KOTW offers live video in a standard 320X240 format and live broadcast video in a 640X480. Common applications for these solutions include training, customer service compliance, corporate communications, concerts and much more.

About KOTW Inc.: Michael Murray, a computer programmer with 28 years of experience and one of the first ISPs in Pinellas County, Florida created KOTW which specializes in providing enterprise video solutions such as:

- High Quality Internet Broadcast (640 X 480)
- Web Conferencing - up to 20 participants
- Web Meetings - up to four participants.
- Video Recording Studio
- Video On Demand
- Web Seminars
- Video Email

For additional information on KOTW’s services contact:
Adrian Da Silva
KOTW.NET
727-458-2154

# # #