Star Wars Raises Bar again in Digital Age: Is Your Business Taking Note?

May 31, 2005 -- Millions of galactic fans, sleep on street corners, dress in Star Wars costumes, and storm theaters to get the last glimpse George Lucas’ high tech story telling using stunning special effects.

“ As business leaders, we cannot be afraid of implementing tomorrow’s technology, for today’s success. ”

The Star Wars saga sweeps across all demographics, influencing the young and old to purchase billions of dollars worth of tickets, DVD’s, and brand merchandise. Market forces are dictating the direction of today’s demand on technology. Sadly, most businesses do not trust this digital “force” and continue to rely on safe traditional marketing tactics, which are leaving them light years behind.

“If consumers are willing to skip work, pay over $500 for a premier ticket and wait in eternal lines for a two and a half hour movie, then it’s worth asking why.” Says David DeCantillon, owner of IMS (Integrated Media Solutions), a company specializing in multimedia and interactive marketing. “As business leaders, we cannot be afraid of implementing tomorrow’s technology, for today’s success.”

Companies spent only $63 billion last year, on interactive technology to seal their brands into people’s minds versus $102 billion on traditional “ordinary” advertising, according to Forrester Research and TNS Media Intelligence. Consumers demand new technology at their finger tips. If your company wants results that are out of this world, then you need to go beyond your feelings and embrace a new wave of high tech, interactive marketing that will make even Jedi Master Yoda proud.

To view a free sample of IMS’ interactive multimedia presentation visit www.ims.powerofmarketing.com

About David DeCantillon:
DeCantillon has gone from, thirteen years of tinkering with elementary desktop publishing programs to highly creative and interactive multimedia presentations. His A.S. Degree in marketing, and has landed him careers with Fortune 500 companies, Jones Intercable Inc., Time Warner, and DB&B Promotions. His combination of “book smarts” and “street smarts” allowed him to form three successful companies over a fifteen year period. If you would like to contact DeCantillon directly, please, call 843-385-0256 or e-mail protected from spam bots Also, if you would like see a free MMP (multimedia presentation) on CD-ROM, please, visit IMS at www.ims.powerofmarketing.com.

Putting The “WOW” Factor Back in Business.