Sudden Impact Promotional Products Makes History with TatAD.com: Warren Kindellan Becomes the World’s First Human Billboard CEO for “Sudden Impact”.

June 5, 2005 -- Sudden Impact Promotional Products, a leading supplier of promotional products and corporate apparel, announced today that their CEO Warren Kindellan has become the “World’s first Human Billboard CEO”.

In a joint venture with TatAD.com: The World’s First Human Billboard Advertising Agency, Warren Kindellan, 42 of Vancouver, BC became the world’s first Human Billboard CEO for Sudden Impact Promotional Products, by permanently tattooing his own corporate name and logo onto the back of his neck. Kindellan says that this marks a milestone in taking his company to the next level.

After reading about TatAD.com in a recent full page article in The Vancouver Province, Kindellan was impressed with the impact that each TatAD created and how effective he saw it for creating word of mouth advertising.

“Sudden Impact provides its clients with the most innovative and cutting edge promotional products in the world” said Kindellan in a recent interview. “When I saw the impact that a TatAD created, I thought to myself: now that is Sudden Impact and immediately began implementing it into my own promotional campaign”.

Kindellan’s TatAD was featured in a two hour documentary on City TV’s Breakfast Television as well as the 6 pm news, the 11 pm news, KVOS TV’s On Scene and on the front page of the working section of The Vancouver Sun on Saturday, May 28th.

The TatAD process inspired Kindellan to launch a new promotional line of clothing and merchandise using the Sudden Impact name combined with his newly designed “tribal motif”. The merchandise has become an instant hit everywhere he goes and Kindellan says he leads by example and gives away his promotional merchandise that bears his logo at every tradeshow he attends.

“Companies that really understand brand awareness are always amazed at the amount of merchandise and unique products that I give away” says Kindellan about his Sudden Impact brand. “If the process didn’t work, I wouldn’t continue to do it. But since I know it works, you will always see me at tradeshows and special events giving away the most cutting edge products and coolest looking merchandise that everyone wants to get their hands on. That’s Sudden Impact!”

Kindellan puts his logo on an extensive variety of the latest products and merchandise from corporate and team apparel, staff incentives, recognition awards, head wear, business to business gifts, coffee mugs, backpacks, tradeshow giveaways, golf related accessories, writing instruments and time pieces to light-up bouncing balls, ice cubes and even martini glasses! Kindellan’s campaign, “Your logo on everything” is something that his company lives by.

Kindellan says that other companies feel the need to charge the consumer for their merchandise. But Kindellan uses human billboard advertising as one of the most cost effective means to showcase his company's name around the city and says that it is one of the best forms of advertising he uses today.

Over the past decade, Kindellan has “single handedly” built a “promotional empire” with his innovative marketing approach, attention to detail and “5-star customer service techniques” that have set new standards in his industry.

Fully branded with his H2 Hummer, traveling tradeshow and completely branded mobile showroom, Kindellan is ready to do business just about anywhere and can be seen at almost every major tradeshow and special event that the industry has to offer. His “out of the box” creative thinking and innovative approach to marketing is what keeps his clients coming back time and time again.

Kindellan says that his Company is now moving into the next phase of business expansion. He will be licensing the Sudden Impact look, marketing materials and unique business formula to entrepreneurs who are already in the business of selling promotional products and apparel, but are looking for a “total turn-key marketing package” that Sudden Impact can provide.

Sudden Impact Promotional Products is a leading supplier of promotional products and corporate apparel and prides itself on providing the best “quality for value” currently available in the world today.

About TatAD.com
TatAD.com is a cutting edge marketing website with an international database of members, athletes and celebrities who are willing to promote companies they are fond of by either wearing corporate merchandise, or tattooing the company’s logo onto their bodies in temporary or permanent form. They are committed to showing or talking about the logo and the company to general or targeted people in order to create word of mouth advertising for the companies they promote.

TatAD’s clients already include Orca Bay Suzuki, Golden Palace Casino, ShockerClothing.com, Extreme Bartending, Absolute Poker, CupidPage.com, Thomas Lynch Fashions, TheCabins.ca, SuddenImpactClothing.com and numerous TatAD members that sport the TatAD.com logo.

Companies can access the TatAD database for a fee and send their company profile, website address and logo to all of the TatAD members with an offer of what they are willing to pay.

The contracts typically are for a two year period, but some corporations choose longer contract terms. Each of the interested members must provide extensive demographic and psychographic profile information about themselves to the corporations as well as photographs and a detailed description as to why they are the best promoter for the job.

“It almost becomes like a contest” says Mark Chadwick, President of TatAD.com. “In every instance we have far exceeded each client’s expectations. The results speak for themselves.”

For more information on TatAD.com contact Mark Chadwick at 604-628-7701 or visit www.tatad.com

For more information on Sudden Impact Promotional Products contact Warren Kindellan at 604-671-9914
Or visit www.suddenimpactclothing.com