‘TIG Global Guarantee’ Makes Internet Marketing a Must for Hoteliers

May 3, 2005 -- Who says there are no guarantees in marketing? Not TIG Global. The leading hotel Internet marketing company’s groundbreaking guaranteed revenue program removes all the risk and ensures new hotel clients tremendous upside from the burgeoning online travel channel. TIG Global commits to meet or exceed 100% return on investment for new hotels that contract for full-service web presence management and marketing through September 2005.

The “TIG Global Guarantee” (www.tigglobal.com/guarantee) commits that direct incremental revenue generated through its Internet marketing services will meet or beat a hotel’s investment in the program or it will refund the difference. As part of this effective, risk-free marketing investment, new hotel clients will receive TIG Global’s strategic interactive marketing services, which include website development and management, search engine optimization, pay-per-click marketing, strategic links and media placements, statistical reporting and analysis, and consultative account management.

Clients will receive monthly performance reports detailing the direct online revenue gained from TIG Global’s Internet marketing program, ensuring complete accountability through the Guarantee and full realization of success by TIG Global’s participating client hotels.

“We make our hotel clients’ revenue our business,” said Sue Heilbronner, executive vice president of marketing and business development at TIG Global. “Because of our unparalleled hotel marketing expertise in the expanding Internet travel channel, developed through our success with more than 300 current hotel clients, TIG Global is uniquely positioned to make and keep its promise to be the leading hospitality Internet marketing firm.”

While the “TIG Global Guarantee” eliminates risk on hotels’ marketing spending, most TIG Global full-service clients realize a minimum return on investment of 5:1. Client hotels range in size and type from luxury resorts and convention properties to mid-scale hotels, and TIG Global assesses each property’s specific demand drivers to develop a marketing program that maximizes website traffic and conversion. During 2004, TIG Global generated nearly $150 million in direct online bookings for its hotel clients.

Learn more about TIG Global’s Internet marketing services and new revenue guarantee at www.TIGglobal.com. Please contact Rachel Zendel at 202.465.3939.
About TIG Global:

TIG Global, www.TIGglobal.com, headquartered in Washington, DC, is the market-leading Internet marketing company for hotels. TIG Global's consultative, strategic marketing programs raise online visibility, drive direct incremental revenue, and deliver unrivaled marketing ROI to hotels. Created by hoteliers, TIG Global combines its hospitality industry knowledge and e-business expertise to help hotel clients maximize the potential of Internet channel and gain more than their fair share of this rapidly expanding market. TIG Global serves more than 300 hotel and resort clients, including independents and branded hotels, located throughout North America, Europe, and the Caribbean.