The Alpha and Omega of Marketing Excellence

April 14, 2005 -- Xcellence Biz Creator Announces the Launch of the eBook " The Alpha and Omega of Marketing Xcellence", by Pierre Pienaar.

Pierre Pienaar is a Business and Financial Consultant, located in Windhoek, Namibia, with 14 years experience, and operates worldwide. The Internet is rapidly changing the way business is being conducted. No business can remain immune from this change. In a fiercely competitive real world environment, companies are looking at Internet to offer them competitive advantages. And the Internet is creating both threats and opportunities for these companies. It would be those entities that implement an effective online marketing strategy, which will be the leaders tomorrow; those that don't will likely lose out their position to the competitors.

The newly Published eBook " The Alpha and Omega of Marketing Xcellence" creates a high standard of excellence for online as well as offline business practices to ensure that there is a balance in Marketing Worldwide. The eBook is for Home, Small, Big, Import/Export, Mail Order, actually every Product or Service Industry and is applicable Worldwide. It forms part of Xcellence Biz Creator's mission to create Business and Wealth Worldwide, and Marketing Excellence is an integral part of Entrepreneurial Excellence.

" The Alpha and Omega of Marketing Xcellence " delivers creative excellence across the marketing mix available. Why are companies, like Nokia, Coca-Cola, Microsoft, Porsche, Toyota, LG, yes, and Drug lords, the Porn business, Casino's as well, so successful? It is Marketing Xcellence (MX) T?

You must have visited hundreds, and maybe thousands of web sites that offer Advertisements (Paid and Free), and used various software to blast your ads to thousands of unknown people. You have made use of Direct Targeted Marketing, through Paid Leads, E-mail opt-in lists, submits your web site to Search Engines. What is your Rate of Response (ROI)?

" The Alpha and Omega of Marketing Xcellence" introduces the aspect of Marketing Xcellence (MX) as Business Strategy, and then moves on to the cornerstone of Marketing, namely "Customer-Product". The Book shows all Marketers how one of the Prime Companies implement their Marketing Strategies. I also point Salespeople to a Mind-change System in their dealings with Customers and introducing the Concept of "Presell". It entails Creative Thinking To Become A Consultant and Not A Sales Person. Market Research is emphasized as part Competitive Intelligence, making a Company stands out of the crowd, and shows how Performance Advertising can increase Sales.

I introduce my Marketing Plan that will change Companies and all Marketers' way of handling their Marketing Campaign. It will save Businesses' time, money and efforts and ensure much more response and traffic to their web sites.

Finding and Using Local Market Research should form part of any Biz's
Marketing Campaign. Diverse Marketing Campaigns are emphasized.

" The Alpha and Omega of Marketing Xcellence" includes New Marketing Technology, Why Audio, Video Marketing, Mobile, Podcasting, eMail Infomercial, and how to utilise them in any Marketing Campaigns. How To Market Your Own Products And Prosper.

Lastly, " The Alpha and Omega of Marketing Xcellence" points Businesses to Specialised Marketing Sites to enhance International. Business Xcellence Biz Creator created an easy Payment System with Clickbank, which will ensure that customers' payments are secure, and that the eBook is immediately available. A support System through a Newsletter, and Alert System is in place to help customers on a continuous basis. This will ensure that communication channels are open to clarify any problems. 4 Very valuable Bonuses are included in the Package, as well as an Affiliate Programme. Full Guarantee and Refund Policy are in place to cover all parties concerned.

You can find " The Alpha and Omega of Marketing Xcellence" at
http://www.xcelwealth.com/marketingexcellence.html

Contact:
Pierre Pienaar
Xcellence Biz Creator
Ph 264 61 243704
Fx 264 61 247037
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http://www.xcelwealth.com/marketingexcellence.html