The Media Performance Analysis Company Announces Sarbanes-Oxley Internal Controls Documentation For Broadcast Advertising Procurement

May 12, 2005 -- The Media Performance Analysis Company now offers public companies broadcast procurement verification that documents internal controls for television and radio advertising expenditures, Lynn Crenshaw, Chief Operating Officer, announced today.

“When advertisers buy commercial broadcast time through their advertising agencies, audience under delivery, poor commercial placement and invoicing errors potentially reduce the value of those transactions,” said Mrs. Crenshaw. “As a result the company may overpay for broadcast placements by a significant amount and never know it. Unless they are demonstrating oversight of their agency’s buying practices, these companies risk scrutiny from auditors who are looking for evidence of proper controls on procurement. Most agency media buying departments provide adequate oversight. We simply provide a way to substantiate that.”

With Sarbanes-Oxley compliance efforts driving executive management to require lower tier departments, such as marketing, to certify the existence and exercise of controls, MPAC’s reporting is designed to serve as an adjunct to an audit committee’s overall documentation initiative.

“One of the biggest complaints about Sarbanes Oxley is the cost of compliance,” said Mrs. Crenshaw. “We believe an MPAC audit can serve as a low-cost reporting option that provides marketing executives with the documentation they need without incurring additional costs in staff time or accounting fees.”

The Media Performance Analysis Company, LLC, is a Mid-Atlantic-based firm that provides independent verification and oversight of broadcast and cable advertising expenditures for local, regional and national advertisers and their agencies of record.