The Turning Point Group Awarded 2005 American Marketing Association Crystal Award

June 5, 2005 -- The Turning Point Group, a Texas-based customer retention and loyalty marketing firm, garnered an American Marketing Association’s “2005 Crystal Award” based on their success in creating a comprehensive customer retention program for Memorial Hermann Healthcare System, the largest healthcare system in Houston. The reception and awards dinner was held on Wednesday May 18, at the Intercontinental Houston Hotel.

Managed by The Turning Point Group and implemented by dedicated healthcare teams throughout Memorial Hermann the program strategy has increased customer satisfaction scores to the highest in their history, generating additional revenues in excess of $750,000 in the first quarter of the programs.

“The comments we have received from patients have a passion about them which show that we have moved from providing a service to creating an exceptional experience.” says Rod Brace, CEO of Memorial Hermann Fort Bend Hospital.

The Turning Point Group has developed a unique, 10-step process that was incorporated to consistently increase customer satisfaction, retention and incremental revenue. This approach utilizes proactive customer communications, modified employee behavior and loyalty programs that lead to improved customer experiences that differentiate companies from their competitors.

Each year the Houston chapter of the American Marketing Association sponsors the Annual AMA Crystal Awards. Every entry is judged on the demonstrated ability to produce real results by using effective insight, objectives, strategy and tactics.

About The Turning Point Group
The Turning Point Group, LLC is an award-winning Customer Retention and Loyalty Marketing Firm based in Houston, Texas serving Energy, Financial Services, Healthcare, Telecommunications, Technology and Retail industries. For more information, http://www.turnpnt.com.