Think First Media Delivers the Power of Photojournalism to Corporate Clients

(PRWEB via PR Web Direct) April 26, 2005 -- Recognized and experienced international photojournalist Mike Fox of Think First Media/ZUMA Press has turned his lens to the corporate arena, spearheading the unique style of corporate photojournalism for Fortune 1000 organizations, PR companies and advertising agencies. Raising a company's corporate image above that of its competitors, photojournalism proves successful because it offers a real-world, dynamic view of company activities.

"Corporate photojournalism offers an 'inside sneak peak' of how an organization operates," Think First Media owner Mike Fox explained. "The images showcase working scenarios that viewers can identify with, enhancing customer and employee loyalty. Additionally, the ability to visually connect with people and processes in the company helps build good professional relationships and provides on-going education."

Increasingly, organizations are turning away from staged, head and shoulders-type photography to a photojournalistic-style of reporting news and events to customers, investors, analysts, the media, and employees. With photojournalism playing an increasingly important role in public relations and corporate photography, Mike's work helps companies spread their news and key messages in a reporting style which reaches a wider audience in a non-invasive, advisory style.

"We also offer distribution of appropriate images to worldwide news organizations for use as editorial stock photography," Mike added. "This allows an organization to establish a form of 'brand placement' when photographs featuring their products or brand names appear in major daily, weekly, and monthly publications."

A native of London, England, Mike spent two years living and working in South Africa prior to moving to San Francisco in 1998. Embracing the vibrant U.S. market and its greater acceptance of the new and unfamiliar, Mike specializes in the areas of the human condition, conflict and politics. His international experience plays a key role in delivering successfully on even the toughest assignments, and his commercial experience, including a high-tech marketing background, ensures that Mike can quickly understand and respond to a client's individual needs.

"We find that going to market with product information is very effective when we deliver it as a news piece rather than advertising," says Terri Gerber, PR director for ICG in Johannesburg. "Not only does Mike help us get our pictures out to our target audience but we also have photographs sent to the news wire services for use as editorial stock so we reach a larger audience over an extended period of time at no additional cost to us."

Mike expounded, "There are times when I am asked to go shoot stock images of subjects or events. Sure, I can do that - but so can thousands of other photographers. If you are looking for images that are beyond 'stock,' and set a new benchmark for the future, this is where I can help."

"His style is edgy, a little rough-cut, and that plays very well when we are trying to deliver a story based on real world issues," says Stacy Warren, photo editor for a non-profit organization located in Seattle. "Our readers and contributors respond very well to Mike's 'no fluff' imagery."

"It doesn't matter whether it's the standard, clichéd stock shot that we are looking for, or a completely new angle with a fresh style and approach,” says Ken Johannsen, photo editor for Roots Images, a photo news agency in London, England. "Mike can get the shot for us, always beating deadlines and coming in under budget."

About Mike Fox and Think First Media
With experience shooting a vast range of subjects in several countries, international photojournalist Mike Fox is recognized by photo editors and art directors around the world as an innovative, non-mainstream professional who aims to avoid the ordinary. Mike's corporate clients include many of the World's leading technology companies and financial institutions. His photojournalism work has been seen in newsstand publications in 30 countries. Mike is represented by ZUMA Press. Samples of Mike's work can be found at –

http:www.thinkfirstmedia.com
http://www.photosource-enhanced.com/bin/Portfolios?fn=pdn-24646
http://www.asmp.org/findaphotographer/profile.php?id=20613

Media Contact:
Mike Fox
Think First Media
268 Bush Street, #3618
San Francisco, CA 94104
877 864 8179 – toll free
415 250 8266 - direct
415 276 4767 – fax
mikefox@thinkfirstmedia
www.thinkfirstmedia.com

Trish Murphy
ZUMA Press
949 494 7704
e-mail protected from spam bots
www.ZUMAPress.com