Three of Five Winners of “Digital Retailer of the Year Award” are Powered by Scala

May 25, 2005 -- Scala, Inc. (http://www.scala.com), the world’s leading software platform for digital signage, today announced that three of the five winners of the 2005 Digital Retailer of the Year Award, made at this year’s Digital Retailing Expo in Chicago, run on the Scala software platform.

These high-profile companies are:
· Tesco, the United Kingdom’s largest retailer with more than 300 stores have already deployed Scala-powered digital display solutions in more than one-third of their outlets. Each store utilizes digital signage in as many as eight store zones totaling forty to fifty screens per store. The Scala platform allows Tesco to comprehensively-integrate necessary subcomponents from Instrument Media Group, Hughes Network Systems Europe, Panasonic and Innov8.
· Best Buy, the number one specialty retailer in the U.S. has installed a Scala-powered in-store broadcasting network for its redesigned computer department that presents music and movie clips along with information on key brands and special promotions. The system is part of the company’s newly designed store format. The narrowcasting system utilizes content produced by EDR Media, Cleveland, and is installed and maintained by IBM Global Services. The format allows Best Buy to create customized programs for various stores and update programs quickly by replacing only certain portions of the looped presentation, one of the key features of a Scala system. Another important distinction of a Scala system is that Best Buy can insert advertisements into the programs and produce a report confirming that the ad ran at a given time and date.
· VST International relies solely upon the Scala platform in its “Point of Influence Network™” now being deployed at Esso (Imperial Oil) gas stations throughout Canada. When the system is complete, more than 3,000 gas pumps, each with its own point-of-sale advertising system, will be running on Scala.

“It’s really rewarding to the entire Scala team to see our platform be chosen by so many high-profile, industry leaders,” said Gerard Bucas, Scala President and CEO. “We heartily congratulate all of the winners and especially the three who power their systems with Scala.”

About Scala, Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, The Netherlands and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannel 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannel® solutions, and constitute our sales and support force that extends to every continent but Antarctica.