Toot! Toot!*: Jeff Fisher LogoMotives Featured in “New Logo” Volumes from Singapore

June 1, 2005 -- The identity design work of Jeff Fisher, the Engineer of Creative Identity for the Portland, Oregon firm Jeff Fisher LogoMotives, is featured in Volumes One and Two of “New Logo: A collection of corporate identities.” Produced by Singapore publisher Page One, the books feature hundreds of logos from around the world displayed according to the industry represented. Chen Ci Liang was the editor of the projects.

Volume One includes the logos for Portland, OR hairstylist Jeff Maul; the Yachats, OR cyber business administration firm Virtual Office; and the icon for the Fontana, CA web presence DataDork.com. Identities for the Portland telecommunications firm American Telecom and the triangle productions! theatrical production “The Food Chain” are featured in Volume Two of the collection.

Jeff Fisher has received over 475 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 75 publications on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board and is also on the 2005 HOW Design Conference Advisory Council. His own book, “The Savvy Designer's Guide to Success (http://tinyurl.com/5o7ud ),” was released by HOW Design Books in late 2004. An excerpt from the book may be found at CreativeLatitude.com.

(* If I don’t “toot!” my own horn, no one else will.)

Jeff Fisher: Engineer of Creative Identity
Jeff Fisher LogoMotives