Triangle Introduces "New Neighbor" Marketing Program

June 10, 2005 -- Triangle Printers Inc., one of the Midwest’s most innovative and accomplished marketing solution providers, is pleased to announce the introduction of a brand new direct marketing program designed to help clients of all stripes and sizes effectively target newly-arrived consumers in their respective markets.

The new direct mail initiative – aptly named the “Triangle New Neighbor Program” – is designed to reach new area residents soon after their move into a new home, providing clients with the opportunity to introduce their products and services to this highly responsive market at a surprisingly affordable price.

According to the program’s architect, Steven Lanham, the idea is simple, yet extraordinarily effective.

“We know that nationally, approximately 20% of consumers move into a new home in any given year, and when they do, they’re looking for a wide array of products and services to help them get settled in,” says Lanham, a native of Auckland, New Zealand and longtime direct marketing specialist. “From retail stores to banks, restaurants, auto repair and most everything in between, these consumers are eager to find out about what their new community has to offer, and – on average – will spend 8 to 10 times more on products and services than already-established community residents will spend in two years. The secret to making them active customers is to reach them when they’re brand new to the area – before the competition even knows they’re there – and we’ve got that formula pegged.”

Triangle has designed its New Neighbor Program to be fully turnkey, from acquisition of accurate, up-to-date new mover mailing lists to copywriting, design, printing, mailing and back-end result analysis.

“We’re fully equipped to take care of each and every facet of the program, start to finish,” says Lanham. “Our expertise in the new mover marketplace is such that we can successfully strategize and execute the campaign in an extremely organized and streamlined manner. I’ve been involved in new mover marketing for most of my professional life, and I can say, without a doubt, that there are few if any more cost-effective ways to produce accountable results.”

And introducing new area residents to Triangle clients is just the beginning of the benefits the New Neighbor Program offers.

“Maybe the best part about a new mover campaign,” says Lanham, “is that once we’ve successfully introduced our clients’ products or services, we now have the invaluable opportunity to forge a lasting relationship with those new customers. We’ve included enhancement options to this program that allow our clients to keep customers coming back, time and again. The possibilities are virtually endless.”

About Triangle
Now celebrating its 50th year in business, Triangle Printers Inc. is a full-service printing & graphic arts company offering a wide range of strategic, creative and production solutions to clients both large and small. For more information on Triangle’s array of services, contact Bonnie Dayan at (847) 675-3700, ext. 262.