Two Forces Team Up to Make it Easier than Ever to Reach New Building Permit Holders

April 27, 2005 -- The Construction Moniter, a weekly publication of new building permits in cities and counties across the Western U.S., announced today a strategic partnership with Trigger Direct, Inc., an ROI-centric direct marketing firm that will use The Construcion Monitor’s data to generate new customers and revenue for its clients.

With this new alliance Trigger Direct adds to its focus of strategies based on changes in human behavior. They will use The Construction Monitors data to implement direct marketing campaigns designed to reach the right audience at the precise moment they will be making decisions. Along with new building permit holders, Trigger Direct also builds campaigns involving new homeowners, new movers and new parents.

President of The Construction Monitor, Dave Mineer, Sr., said that he sees this new working partnership as “a promising opportunity in which we will provide data of the highest integrity.”

John Riley, Principal of Trigger Direct, said that this new partnership is a key component in his company’s ability to generate significant response from their marketing pieces.

“I see this collaboration as being extremely beneficial to us because creating an effective marketing campaign these days requires reaching your target audience with the right message at the exact time they are willing to buy. When you reach your target customer is now just as important as how you reach them. Teaming with The Construction Monitor gives us the ability to get in front of our desired audience at just the right time,” he commented.

About Trigger Direct
Trigger Direct, Inc. helps businesses generate revenue and qualified sales leads with ROI-centric direct marketing strategies triggered by human behavior. Trigger Direct offers professional, turnkey and cost-efficient direct marketing services including list subscription, database optimization, graphic design, print production, mailing services, email marketing, telemarketing, and back-end analytics. With campaigns built on a foundation that supports analysis, Trigger Direct offers specialty services in database segmentation, and testing of lists, offers, and direct marketing vehicles, all with an eye on the end game of proving and enhancing Return on Investment. To learn more about Trigger Direct visit its website at www.triggerdirect.com.

About The Construction Monitor
The Construction Monitor is a weekly publication that includes all of the new building permits that have been issued in the city and counties of select market areas across the Western United States. They provides an extremely valuable and time saving service to contractors, sub-contractors, suppliers and anyone who is actively marketing or selling products or services to owner builders, new home builders and commercial construction companies. The Construction Monitor provides subscribers with a way to contact the people who are making the decisions, hiring the trades and buying the products going into these new buildings.

Contact:
John Riley
Trigger Direct
858.254.4400
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