UniGroup Search and YP $20 Million Ad Campaign Awarded to TMPDM

(PRWEB) June 27, 2007 -- TMP Directional Marketing, a leading online search, Yellow Pages and marketing agency, announced today that it has been awarded the $20 million online and offline local search advertising program for St.Louis-based UniGroup, Inc. This includes all print Yellow Pages, Internet Yellow Pages and Search Marketing.

"We're pleased to continue our relationship with TMP Directional Marketing," said Keith Dailey, director of marketing. "As more and more consumers shift from using traditional Yellow Pages to online resources, UniGroup needs a media partner that is knowledgeable and committed to advancing our agents in the most effective way possible."

"Consumer media usage has shifted dramatically for the moving industry, requiring an integrated offline and online solution for UniGroup's local agent network," said Stuart McKelvey, President and CEO of TMPDM. "We are honored to learn that TMP's core competencies and proven track record across both Internet media and Yellow Pages led to UniGroup's decision."

About UniGroup, Inc.
UniGroup, Inc. is a $2.3 billion transportation and relocation services company with headquarters in suburban St. Louis, Mo. In addition to nationally recognized household goods carriers, UniGroup owns several other subsidiaries that provide goods and services to professional movers, including Vanliner Insurance Company, Trans Advantage, Inc., and UniGroup Worldwide.

About TMP Directional Marketing
TMP Directional Marketing is the world's largest Yellow Pages/ Local Search advertising agency, serving clients in North America, Europe and the Asia Pacific Rim. Over 1,330 clients including 104 of the Fortune 500 companies trust TMP to build their brand images on search sites and within 7,000 Yellow Pages directories. For more information, please visit http://www.tmpdm.com.

Contact: Mary Churchill, 646 415 8555, cell 917 848 1701

317 Madison Avenue, suite 2310, New York, NY 10017, 212 351 7595, www.tmpdm.com