ViewStart™ Introduces VeyeTech™: Lightning Fast Online Video of Stunning Quality

April 25, 2005 -- “With the introduction of VeyeTech™, the often promised, but rarely delivered potential of Internet video advertising can finally be realized. VeyeTech™ helps marketers achieve the impact and results they expect from their online marketing investments”, says Ole Sakkestad, Vice President of Sales and Marketing at ViewStart™.

“Although VeyeTech™ has already been proven in online video advertisement campaigns for leading global brands such as BMW and Volkswagen, AdTech will constitute VeyeTech’s™ “coming out” into the U.S. commercial and corporate market. We are extremely excited to be able to present ViewStart’s™ cutting-edge video optimizing technology to the U.S. market” comments Ole Sakkestad.

Studies indicate that the use of online video advertising considerably boosts advertising effectiveness. But until now, poor quality, loading and streaming delays, combined with high bandwidth requirements, have made online video a risky proposition. These limitations have effectively barred advertisers from including online video in their integrated multimedia advertising campaigns, and from fully realizing the potential of the Internet as an advertising medium.

VeyeTech™ is a groundbreaking video optimizing technology that was specially designed by ViewStart™ to meet the requirements of online advertisers. VeyeTech™ videos require no plug-ins or downloads and are poised to grab the viewer’s attention from the get-go. VeyeTech™ ensures stunning quality and instant load, thereby enhancing advertising impact considerably, as viewers are inclined to stay engaged longer. VeyeTech™ operates independent of browsers, platform and screen types. The VeyeTech™ technology operates at a fraction of the server-space and bandwidth requirements of competing technologies and is fully scalable, allowing for millions of simultaneous viewers.

For information about ViewStart and the company’s products, see www.viewstart.com, or contact: Ole Sakkestad, Vice President, Sales and Marketing in ViewStart at e-mail protected from spam bots or +(1) 713 553 0573.

About ViewStart™
ViewStart™ is a marketing technology company with offices in Houston, Texas and Trondheim, Norway, and a technology hub in Hyderabad, India. ViewStart™ delivers cutting edge rich media and video to provide web users with exciting and innovative experiences. ViewStart’s™ technical team comprises some of the world’s foremost rich media programmers. ViewStart’s™ core products include Veyetech™, a video optimizing technology, and PowerVision™, a next-generation multimedia web presentation software. ViewStart™ was established in Norway in 2003.