Waffle House Restaurants Selects Vocus On-Demand PR Software To Drive More Value From Media Relations

Vocus' news monitoring and measurement provide complete insight and reporting on media outreach efforts.

Lanham, MD (PRWEB) January 9, 2007 -- Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that Waffle House Restaurants (Waffle House) has chosen Vocus to help manage and enhance its public relations efforts. Using Vocus PR management solution's integrated news monitoring and measurement, Waffle House will effectively promote its long-standing reputation for customer service around the country. Public Relations professionals struggle with identifying and applying the metrics needed to understand the results of PR efforts

According to Charnae Knight, PR Manager, Waffle House, the company's manual and disparate PR tools made it difficult to track and evaluate the results of PR activities. To help understand PR's role in promoting the company's ideals and message, Knight sought an integrated solution to track and compile the company's news coverage as well as provide complete analysis on the results of coverage and media activities. Vocus PR software's integrated news monitoring and analysis offered Knight real-time insight into media outreach and campaigns and Vocus' built-in reporting tools made it easy to share results of PR efforts with key stakeholders.

"Vocus PR software has taken the guess-work out of our public relations efforts," said Knight. "Vocus' measurement and reporting features give us a clear and concise picture of the results and success of our media programs. As an added bonus, we can easily compile and distribute this information to our executives and other key contacts throughout the company."

"Public Relations professionals struggle with identifying and applying the metrics needed to understand the results of PR efforts," said Bill Wagner, Chief Marketing Officer of Vocus, Inc. "The automated Vocus PR software solution provides the analysis, graphics and reporting capabilities PR professionals need to draw meaningful conclusions and enhance their planning and strategies."

Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms, and manage government relations activities. Vocus' PRWeb platform is also recognized as one of the Internet's leading online news and press release distribution services. Vocus' software is available in five languages and can be accessed from any computer via secure login over the internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.

About Waffle House
Headquartered in Norcross, Ga., Waffle House restaurants have been serving Good Food Fast® since 1955. Today the Waffle House system operates more than 1,500 company and franchise restaurants in 25 states and is the world's leading server of waffles, T-bone steaks, hashbrowns, cheese 'n eggs, country ham, pork chops, and grits.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

Press Contacts:
Kelly Brighton
Vocus, Inc.
301-683-6079

Robin Lane
Vocus, Inc.
301-683-6022