What is eMarketing ? - a New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists' opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet – based). That happened back in the pioneering age before 1995. These companies that opened the road were called
About the Author

Otilia Otlacan is a certified professional with expertise in eMarketing and eBusiness, currently working as independent consultant. She developed Principles of eMarketing course online (http://class.universalclass.com/emarketing) and is also a volunteer Economics teacher. Contact Otilia through http://www.TeaWithEd

About the Author: