Wild on Media Gets Wilder

June 9, 2005 -- Originally known as Wild On Walls, a nod to their success with the first outdoor video billboards in Toronto, the newly-named Wild On Media announces a name change, new websites, and new capabilities including full-colour skymurals of up to 10,000 square feet.

Whether they know it or not, almost every city dweller or wide-eyed tourist has already seen Wild On Media in action. Their full-motion video billboards are located at some of Toronto’s most populated intersections. Their three-wheeled Vespa trucks complete with four rotating backlit panels and 450W sound system are hard not to notice as they pump sound and subject through downtown traffic. With this kind of eye-catching arsenal and an impressive client list that includes Warner Brothers, City TV and Alliance Atlantis’ Trailer Park Boys, it’s easy to see Wild On Media needed to re-brand and expand their mediums.

“We’ve set a standard to provide our clients with our first-to-market-power,” says Wild on Media President George Christidis. “To concentrate on those innovations we have restructured into four divisions.” Wild on Media (www.wildonmedia.com) represents the parent company. Wild on Walls (www.wildonwalls.com) takes care of the video billboards. Wild on Wheels (www.wildonwheels.com) covers the paneled truck fleet. And the new addition, Wild On Wings (www.wildonwings.com) handles orders for their massive, full-coloured skymurals pulled by Bell Jet Ranger helicopters. Naturally the re-branding came with new logo marks for each of the divisions as well as new office space in uptown Toronto.

What does the future hold for this company bent on being the first to market?

“This June we’re launching our first Wild On Wings skymural for Bell Canada’s 125th anniversary. It’s great for Wild On Wings to get an endorsement like this from a visionary blue chip company. We’re proud to be a central part of a promotional strategy for such an important milestone.” says Christidis.