dgmAustralia Deliver an Immediate Impact After Being Appointed as Search Engine Marketing Agency for Yahoo! Search Marketing

(PRWEB) August 9, 2006 -- Within 6 weeks of their appointment, dgmAustralia have reduced the cost per acquisition dramatically under target for Yahoo! Search Marketing. dgm announced that they are already in the second phase of the strategy, increasing new account sign ups week on week and are excited to be lead advisor for one of the leading search engines.

John Matthews, Head of dgmSearchLab, said, “The early and immediate success of the strategy, demonstrates the close understanding, expertise and market knowledge both our companies share. Yahoo! Search Marketing is benefiting from the growth in online advertising budgets, a natural consequence of growing numbers of internet users and online shoppers, while also reflecting media consumption trends”.

Yahoo! Search Marketing, Head of Marketing, Stevan Caldwell, commented, “dgmAustralia is an accredited Yahoo! Search Marketing Ambassador and it made sense to us to leverage their skills to manage our paid search campaign. Search Engine Marketing (SEM) is an extremely fast growing segment of online advertising and the Ambassador accreditation gives clients the confidence of knowing their agency has the skills and knowledge to maximize their investment in search marketing.

Editor Notes:

About dgmAustralia
dgmAustralia, is a wholly own subsidiary of Deal Group Media Plc UK. The Company's principal activity is the provision of online marketing services through the mediums of performance based marketing, search engine positioning, optimisation and marketing services, including the provision of competitive intelligence gathering services. Globally, dgm provides services to more than 250 blue-chip clients with 80 staff, utilising powerful software, dgm has the ability to trace a consumer's activity online to a specific advertisement. Therefore, regardless of the pricing model or product, dgm can report on the direct correlation between advertising spend and consumer take-up. In Australia this is the only pure ROI performance based online advertising model available.
About Yahoo!

Yahoo! Inc. is the No. 1 Internet brand globally and the most trafficked Internet destination. Headquartered in Sunnyvale, Calif., Yahoo!’s mission is to provide online products and services essential to consumers’ lives and offer a full range of marketing solutions to enable businesses to connect with Yahoo!’s hundreds of millions of users worldwide.

Further information contact:
Fiona Bendall
Phone +61 (0)431 032 426