do! design Inc. Wins Five Awards for Henry Medical Center at 2005 Healthcare Marketing Awards

June 19, 2005 -- do! design Inc., a strategic marketing agency in McDonough, Georgia, was recently awarded Five Awards for their work for Henry Medical Center at the Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) 2005 Annual Awards. Awards included Award of Excellence for Best Outdoor Campaign, Award of Excellence for Best Annual Report and Award of Merit for Audiovisuals, Single Audience Publications and Overall Campaign.

This marks the second year in a row that do! design and Henry Medical have dominated the awards ceremony, taking home more awards than any of the other 100+ members of GSHMPR.

The primary objective of this year’s campaign was to increase awareness of the Excellence position throughout the major service lines of the hospital (maternity, surgery, cardiac care). A warm, caring and personal approach was used, showing real patients with true story appeal, that support the claim of new technology and enhancements to the hospital. The desired belief was that: “Henry Medical Center is an excellent hospital, with excellent areas of service in maternity, cardiac and surgical care. It’s where I want to go if my family needs medical care.”

Focusing on the service lines of the Hospital was a natural progression from the hospital’s branding campaign from 2003, where we positioned Henry Medical Center as “a hospital with excellent doctors, excellent care, and an excellent facility”. As we moved into promoting the service areas of the hospital, advertising illustrates how Henry Medical Center is dedicated to excellence in every facet of what they do.

”We are thrilled with the results of our new branding campaign. Doug Oakes and his team completely understood our needs, worked hard to make our deadline and the campaign turned out beautifully,” said Donna Braddy, Director of Marketing for Henry Medical Center. “We have a keen interest in the perception in the community and felt we needed a meaningful, targeted brand positioning built around that kind of information to better communicate with our customers.”

About Henry Medical Center
Henry Medical Center is a 124-bed not-for-profit community hospital in Stockbridge, Ga. A volunteer board of directors leads the hospital. It offers exceptional medical care to more than 110,000 residents of one of the fastest growing counties in the nation, as well as the residents of adjoining counties.

About do! design Inc.
do! design Inc. is an Atlanta Marketing agency that builds sales by communicating your competitive difference. We specialize in sales-driven marketing solutions that reflect the true value of your company in the eyes of your customer. The result is a powerful brand image through advertising, brochures, interactive design and marketing programs. The company was formed in 1998 as Doug Oakes Design LLC, a strategic communications agency serving the high-tech and B2B industries.

do! design Inc. is based in McDonough, Georgia, a suburb of Atlanta. For more information, visit www.dodesigninc.com.

About The Georgia Society for Healthcare Marketing and Public Relations:
The Georgia Society for Healthcare Marketing and Public Relations (GSHMPR) is one of many professional societies affiliated with GHA: An Association of Hospitals and Health Systems. Each society, while under the administrative and financial auspices of GHA, is autonomous, having its own bylaws, elected officers and programs.