hfa Earns Best-in-World Honors For Online Marketing

(PRWEB) August 15, 2006 -- The Web Marketing Association (WMA) has recognized Hitchcock Fleming & Associates (hfa), a full-service marketing communications agency in Akron, Ohio, as the winner of two awards in the WMA’s 2006 Internet Advertising Competition (IAC) Awards. In its seventh year, the IAC Awards is the premier annual awards competition for Web marketers and developers.

hfa received the Best Home Building Integrated Ad Campaign Award for LP® SmartSide® products and Best Leisure Online Campaign Award for Geauga Lake & Wildwater Kingdom.

Nominations for IAC Awards came from advertising and interactive agencies as well as corporate marketing departments from more than 33 countries around the world. Only the top winner in each category receives an IAC Award. Entries are reviewed by expert judges and scored on the following criteria: creativity, innovation, impact, design, memorability, copywriting and use of the medium.

“The hfa creative staff is exceptionally strategic, creative and talented, and works diligently to achieve success for our clients,” said Nick Betro, vice president/executive creative director of hfa. “Winning IAC Awards is a great way for hfa to be recognized as a global leader in Internet marketing.”

The IAC Awards are a venue for Web marketing work to be judged against an ever-increasing Internet standard and the work of peers within specific industries. This is one of the only competitions to recognize only online categories of advertising.

The IAC Awards were developed by the WMA to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award-winning Internet advertising. The WMA was founded in 1997 to help set a high standard for Internet marketing and Web development.

About hfa
Established in 1940, Hitchcock Fleming & Associates Inc. has served a broad range of retail, consumer, industrial and business-to-business clients on a local, regional, national and international basis. A few of its clients are Goodyear Tire & Rubber Company, the world’s largest tire company; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of roofing restoration and repair services and materials; and Nexa Autocolor (of North America), a world-leading automotive refinishes company serving more than 150 countries.

hfa’s capabilities include marketing; research; strategic planning; print, broadcast, outdoor and specialty advertising; media planning/buying; public relations; interactive strategy development; Internet design and implementation through Buzzwerks, hfa’s interactive division; sales promotion; direct response; broadcast and video production; and point-of-sale and collateral materials, such as brochures and catalogs. Web sites for hfa and Buzzwerks are www.teamhfa.com and www.thebuzzwerks.com.