Top Ten Promotion Checklist for Business Success
by: Judy Cullins

“ The Book Coach Says. . . ”Business slow?

Promotion efforts for your coaching practice or other
business not working as well as you hoped?

We don't know what we don't know. With just an addition
or two of proven marketing/promotion techniques, you
can up level your business for its fullest success.

Put a check next to the methods you haven't done or that
may be incomplete.Take action on one at a time.

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Ten Promotion How-to's Checklist

_____1. Know your "defining statement" to attract new
clients verbally and through email. Clients don't buy degrees
or titles; they want to know what's in it for them.

_____2. Place a soft-sales, powerful signature file at the
bottom of each email you send. Do you change your sig file
for different promotion purposes so you catapult visitors
to your web site?

_____3. Know the difference between benefits and features
in your promotion copy. Knowing that benefits sell and
features explain make your communications stronger to
attract your ideal client.

_____4. Create a sales letter for each service or product
you want to sell. Like teeth you floss, you write a sales letter
for the clients you want to attract and keep.

_____5. Enroll new clients from the platform. Getting yourself
out is one thing, but knowing inside speaking secrets to get
people to sign up for your seminars or coaching is another.

_____6. Build your database exponentially. Write and submit
short articles to high-traffic web sites and article directories.
People read these and know you're the savvy expert in your
field.
Article marketing is the #1 fast and easy online promotion,
publicizing, marketing technique. This one will send flocks
of targeted visitors each day to your web site.

_____7. Create and send your own ezine that fulfills your
staying in touch with potential clients to gain their trust.
Most will buy after seven or so exposures because they
want what you offer.

_____8. Write a short print or eBook to brand your business
and attract new clients. Make yourself known as the savvy
expert in your field.

_____9. Exchange your rough drafts of promotion materials
and talks with a group of similar interest professionals before
you give to the world. Simple mistakes cost you time, money,
and reputation. Get a critique from a professional coach.

_____10. Practice Three High Level Activities (HLA) each
day to get your business to the top. When you make "you"
one of your top three priorities, you will love your audience's
participation in your business.
Take action on any of these marketing/promotion ideas to up
level your business. Contact a coach who knows promotion
and practices these publicity ideas for an abundance of clients
each month.
Judy Cullins ©2006 All Rights Reserved.
About The Author Judy Cullins, 20-year Book and
Internet Marketing Coach Bk The Fast and Cheap Way to
Explode Targeted Web Traffic free 2 monthly ezines,
"The Book Coach Says. . .," and "Business Tip of the Month."
at http://www.bookcoaching.com.

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