$10 per click - do they know something we don't?

“ Xenical ”By Neal LebarI have utilized pay-per-click
(PPC) advertising since itsinception about two years ago.

With PPC, the advertiser isonly charged when a person
actually clicks on their link.The amount you actually
pay for each click is referred toas the cost-per-click
(CPC). I've got to admit, I was pretty leery at first.

But since then I've watched the price of certain search
engine keywords skyrocket in excessof $10 per click!

The big question isn't how much it costsper click but
how many clicks does it take to get anacquisition.
I've often asked myself, why would so many companies
pay that much money for one single, measly, push of
the index finger?
The answer is simple - it just works!

HOW TO JUSTIFY $10 PER CLICK The advent of
PPC advertising has changed Internet marketing forever.
It represents a free market in much the same way as
eBay -- controlled by a natural supply and demand
relationship. For a keyword phrase such as "debt
consolidation," the top five advertisers are willing to
paycost-per-click charges of $10.01, $10, $9.99, $7,
and$6.97.
My first reaction was, something has to be wrong with
this picture - it just can't be! So I looked at the
"life insurance" phrase, where the top five range from
$7 to $3.50.
Then there are drugs like "Xenical" that range from
$6.76 to $6.74. There are many more examples where
the cost-per-click exceeds $6, $7, or $10,but you get
the point.
The fact of the matter is that while PPC advertising can
work quite well - it can also be a flat out failure. When
companies are willing to pay more than $5 per click, you
can be pretty certain that they have figured out how
to make it work - otherwise they wouldn't pay those
prices.
THE SELECT FEW I have seen many situations where
PPC will work for one company but not for another in
the same industry, using the same keywords. Large
and small companies will venture in,bid for a week or
two, and then drop out -- never to be heard from again.

Some will come in, drive the prices way up then drop
back out to obscurity. The select few who are successful
have found the secret -- a combination of patience,
determination, creativity, keyword selection,management
and analysis.
They do the math, every day -they manage the
bids, every day - they look for new keywords, every day
- they analyze the results, every day.It takes a great deal
of work to figure out how to make PPC advertising deliver
results, and the ones who have are nowbenefiting -
every day.
WHAT IS THE COST OF AN ACQUISITION? In order
to determine if your PPC advertising is justified,the
first thing you need to understand is your current
acquisition cost - what does it now cost to acquire a
newcustomer or order?
It's amazing how few companies know what their cost
of acquisition is. To keep it simple, take your total
advertising expenditures and divide it by the number of
new acquisitions (orders or customers), that should give
you a rough estimate of your cost per acquisition.

Similarly, after running a PPC campaign for a month,
you take the total advertising expenditures divided by
the number of acquisitions. Of course, these raw numbers
are not burdened by administrative costs, but they still
provide an apples-versus-apples comparison.

I have managed PPC campaigns where the averagecost
-per-click was $0.40 and others where it was $5.The key
question remains: how many clicks does it take to get an
acquisition?
If the cost for each click is $0.40and it takes 200 clicks
for an acquisition, then the acquisition cost is $80.
If the cost for each click is$5 and it takes 10 clicks,
the cost of the acquisitionis $50.FINDING THE GAPS

Two key points are crucial:
(1) how much does it cost toget an Internet acquisition
compared to traditionalmethods? and
(2) what is the value of a new customer?

In some businesses a new customer is worth $1,000,
while inothers, only $10. Typically, the cost-per-click
reflects this value, but since the market is still very
small, there are significant gaps. Remember the
"debt consolidation"keyword phrase above?

The difference between the first and last cost-per-click
was about 30%. On the other hand,there is literally no
difference between cost-per-click rates for the keyword
"Xenical".
From this you may conclude that there is a lot more
competition for "Xenical"then there is for "debt
consolidation".
The opportunity is between the gaps in the 30%
differential example.The bidding market for keywords
is still so new and untapped that it's rare to have more
than three competitors fighting over a specific phrase.
The gaps in key word cost-per-click charges such as
"debt consolidation" are the norm and represent
tremendous opportunities still available in this media.

Right now they are plentiful, and for those few people
who take the time to understand this important marketing
tool, the time to act is NOW!

ABOUT THE AUTHOR:
Neal Lebar has proven that Internet marketing can
generate returns far greater than traditional media.
For more information, visit www.innovate-inc.com or e-mail
http://www.blogger.com/.
This article is free for republishing

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Brent Bush
http://webbizmarket.com/

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Article Content

But There Aren’t Enough Article Topics To Reach
My Target Market

Recently a subscriber asked me about how she could continue
to publish articles on her website if there weren’t enough
topics to write about.

Here’s her question:
“ Alice, you talk about adding articles to your websites
on a frequent basis and I understand the benefits like search
engine rankings and so fort... ”"Alice, you talk about
adding articles to your websites on a frequent basis and I
understand the benefits like search engine rankings and so
forth.
However, I cannot come up with enough topics to sell my
product. There just aren't that many things to write about."

And here’s my answer:

When you started Internet Marketing, you were probably
told to be specific about your target market and define
whom you’re marketing to. That was great advice. If you
sell a product, you want to market it to a specific target
market.
Let’s say you sell a product that shows parents how to potty
train their child. Your target market for your product is
parents of toddlers who are trying to potty train their child.

You can help promote your product by publishing potty
training articles to draw in highly-targeted prospects for
your highly-targeted product.

But there’s a problem - that’s a very narrow window to
grasp the right prospect for your product. You have to
reach them right when they are ready to potty train their
child and convince them to buy your product.

Why limit yourself like this?
Article marketing is an inexpensive venture and can
dramatically increase your pool of leads. It can even
help you increase your bottom line by adding new streams
of income.
If you sell a potty training product and you want to market
with content – go WIDER.
For the purposes of article marketing, you have the wider
market of parents and there is NO shortage of article topics
to reach parents.
Parents need help with their kids, no matter what age they
are. And a funny thing happens with parents – they often
have more kids and know other people with kids.

So, if you can start targeting parents in general with your
wide variety of articles you can do the following:- Build
your mailing lists- Gain the trust of your prospects and
sell them your product when the timing is right for them.-

Sell other relevant products through affiliate programs-
Add extra income by using content-targeted ads like
Google Adsense.So, please…if you think there is a shortage
of topics you can write up, just start to think wider…no
matter what product you sell.

About the Author:
Alice Seba shows others how to make the most of their
article marketing by offering completely free Article
Marketing Tips at
http://www.articlemarketingsweetie.com/

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Brent Bush
http://webbizmarket.com/


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There Is No Clear Path To Network Marketing
Success. Or Is There?

Network Marketing is a relatively recent marketing
concept which has the end purpose of increasing profits
and returns.
Network Marketing is also addressed by the term
Multi-level Marketing (or MLM); this idea initiates
its marketing campaign by identifying people who would
be interested in the business and would like to contribute
towards its success and profits.

Network Marketing success can be attained depending
on the people involved, efforts made and their marketing
skills. Companies use Network Marketing to advertise
their products and as a result, generate business by
inviting prospects to join the business and people to
buy the products offered.

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Network Marketing is an abstract phenomenon and
there is no clear road map to follow that would guarantee
success and goal attainment. Consequently, it becomes
difficult to ascertain techniques and methods that would
yield desirable results.

Some practices would work with certain people while
other methodologies are needed to approach a different
set of products and a different segment of people.

This discrepancy from case to case turns Network
Marketing success into an illusion at times. Bu that’s
not true.Although there are no clear strategies that
would assure profits, following in the footsteps of
successful network marketers might provide some
guiding principles.

The proposals and suggestions that have worked
previously with other network marketers might
prove lucrative for similar businesses. Reading
and learning about success stories of experienced
network marketers will help to get a grasp of the
techniques that are implemented and how far they
have been successful.

Network Marketing has become increasingly popular
with the rising fame of the Internet; this provides
numerous opportunities to businesses to adopt
Network Marketing as the medium to increase
business and profits. However, in the absence of any
clear-cut proven techniques, Network Marketing
success depends on the creativity and the reach of
the marketing strategies implemented by the
marketers.
Such strategies should be executed that match the
money, effort and available resources you have set
for the project.Network Marketing success promises
a good income.
The requirements to become a successful Network
Marketer are good communication, analyzing and
probing skills. Together, this mix will help to transform
you into a promising player of the Network Marketing
business.

A universal rule can be to increase your personal
network by interacting with people and socializing
as this will help to create contacts; these contacts can
be approached later for purposes of prospecting.

In a nutshell, there is no clear path that will lead you
to Network Marketing success. However, perseverance
and passion will help to promote the business effectively
thereby yielding returns in the form of increased
attention and profits.

Inquire about previously successful strategies and
try to tweak them to suit the situation at hand; and
learn from others’ mistakes as this will prevent you
from repeating them.

About the Author:Yoshi Kundagawa is a freelance
journalist. He writes about entrepreneurs, mlm and
network marketing.
You can read his articles about network marketing success
at his blog.

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Brent Bush
913-244-6766
http://webbizmarket.com

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10 Viral Internet Marketing Strategies That Produce
A Massive Surge of Web Site Traffic and Sales

1. Start a newsletter that people can subscribe to, and
use an autoresponder service like GetResponse
(www.getresponse.com) or Aweber (www.aweber.com)
to capture and store your subscribers’ contact information.
Or put one on your server. (My favorite)
Best Autoresponder on the planet

“ Refer a Friend ”

2. Use the double-opt rather than single opt-in method
to capture qualified targeted leads. Why? Because double
opt-in requires new subscribers to confirm their
subscription (yes, I want what you have to offer)
and reduces the chances of a bounced email.

3. Refer people to your web page that offers them a
freebie (free report, ebook, etc.), capture their name,
email address & phone number (optional) and then
take them to your home page while behind the scenes
your autoresponder provides a series of follow-up emails
to them automatically, re-introducing yourself and
your business offer. Studies show that most people
need to see your offer at least 7 times before they
make a decision to purchase.

4. Include a headline & outline the features/benefits
of the product or service you are offering on your web
site. Make it easy for your audience to understand
what they will gain by buying from you.

5. Include written testimonials from people who
have used your product or service on your web site.
Include audio testimonials that prospects can listen
to and you will really capture their attention.

6. Let your "personality" come across in your
newsletters. Allow your subscribers to know who
you are and what you are about. Keep it real and be
honest with them. By establishing trust and credibility
with your prospects, you will greatly increase the
return on your investment in time and money.

7. Be sure to include plenty of informational articles
on your web site that focus on educating your visitors.
Add or replace older articles with new ones on your web
site each month. Keep you web site content fresh and
exciting to your viewing audience. The more content
you have the better. Search engines tend to rank sites
higher that have a good deal of content and good content
keeps your visitors or prospects coming back for more.

8. Write an informational article about a topic related to
your business and post it on your web site. Include an
"About The Author" resource box at the bottom of the
article that includes your name, company, telephone
number, address, web site link and your permission to
re-print and use your article on their web site or e-zine
as long as your resource box remains intact. Submit
your article to web sites like
http://www.ezinearticles.com and watch your web site
traffic increase substantially.

9. Include a "Refer a Friend" section on your web site
and add a hyperlink to this in your newsletter. This gives
your visitors and subscribers and opportunity to share
your URL with others. Most autoresponder packages
make it easy to do this.

10. Start your own affiliate program using an affiliate
management solution like AssocTRAC
(www.assoctrac.com). Promote your new affiliate program
on your web site or newsletter. Watch as you recruit
a global sales force eagerly willing to promote what
you have to offer. They send you a paying customer
and you cut them a commission check. It’s as simple
as that.

About the Author:Darryl DeLong is a sucessful
Internet Marketer and Ezine Publisher.
Learn how to build up your opt-in list, site visitors and
sales with my brand new ebook entitled
"Viral Internet Marketing
Strategies" get a free copy here:
http://www.viral-internet-marketing.com

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Brent Bush
913-244-6766
http://webbizmarket.com


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