Warner-owned live performance discovery app Songkick has teamed up with Black music and culture-focused ticketing and advertising and marketing firm Shoobs.
The deal will see Songkick checklist and promote Shoobs’ occasions to its 155 million followers by means of its app, web site and eCRM.
Based on the announcement, the partnership will assist increase the visibility of Black tradition occasions and gigs, equivalent to Afro Nation Portugal, Burna Boy, and Piano Individuals In The Park.
Louise Broni-Mensah based Shoobs in 2013 and have become the primary Black feminine founder to be financially backed by Y Combinator.
Over the past decade, the corporate has partnered on advertising and marketing and ticketing with the likes of Afro Nation, Rolling Loud Portugal, and AMA Fest.
In 2022, Christine Osazuwa joined the crew as Chief Technique Officer having beforehand held roles at Common Music Group, Warner Music Group and Pollen.
Songkick’s app lets music followers observe artists, uncover live shows and purchase tickets. The platform was acquired by Warner Music Group in 2017.
Over the previous couple of years, Songkick has expanded its worldwide language companies into French, German, Spanish and Portuguese.
“To ensure that Songkick to ship on its promise, it’s very important we companion with trade trailblazers like Shoobs, who’re doing an unrivalled job to market and ticket numerous cultural occasions to the world.
Sarah Jones, Songkick
Sarah Jones, Common Supervisor, Songkick, mentioned: “At Songkick our mission is to demystify the complexity that exists across the dwell music expertise.
“To ensure that Songkick to ship on its promise, it’s very important we companion with trade trailblazers like Shoobs, who’re doing an unrivalled job to market and ticket numerous cultural occasions to the world.
“I’m excited to see what our shared passions accumulate as we try to raised the house over the subsequent few years.”
“Partnering with Songkick represents a major milestone for Shoobs, as we unite with a platform that shares our ardour for dwell music and our dedication to connecting followers with unforgettable experiences.”
Louise Broni-Mensah, Shoobs
Louise Broni-Mensah, CEO & Founder, Shoobs added: “Partnering with Songkick represents a major milestone for Shoobs, as we unite with a platform that shares our ardour for dwell music and our dedication to connecting followers with unforgettable experiences.
“Collectively, we hope to proceed to innovate the best way tickets are bought and marketed to make sure that each music fanatic has entry to one of the best occasions and occasion organisers and promoters have the assist they should guarantee profitable occasions.”
Music Enterprise Worldwide
